Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
Is Your Agency Operationally Fit Enough to Win More Business, More Often?
In a market where clients are demanding more for less, operational strength has become as critical to agency success as creative or strategic capability. When operational performance slips, it rarely shows up in a single project or pitch. It builds ...
Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach a timely and well-informed decision. Fast decision-making is important for many reasons, including minimising waste in terms of time, resources, ...
How Agencies are Reimagining Marketing for Speed, Scale, and Superior Performance with AI
Like us, you’re most likely being bombarded by Artificial Intelligence information and innovations daily. It’s the biggest force that’s reshaping the business, marketing and advertising landscapes. Remaining steadfastly independent and agnostic, TrinityP3 has been able to follow the hype, cut ...
Most Popular Articles
What is the definition of Marketing?
I was the guest lecturer for the EMBA course at the Sydney Business School, University of Wollongong for several years. The topic title was marketing today, and I was interested to know how this group of business executives and tomorrow’s ...
Top 10 Ethical Issues in Marketing for 2025
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
How to Select an Advertising Agency – 7 Key Criteria
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
Scope of Work vs Scope of Services
We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part of a pitch or tender credentials presentation, and others were when I was engaged in providing feedback to help agencies ...
What are the biggest issues facing the media industry?
Media advertising continues to be the most significant single component of most advertisers' marketing budgets. Paid media is a substantial investment across traditional media and, increasingly, into digital channels, which are eclipsing traditional broadcast media channels. However, with this change ...
Browse all our insights
Advertising Carbon Offset Calculation – Case study
Company Category: Major International FMCG Issue: This company was claiming to have measured then offset all the carbon emissions in the production and distribution of a new ‘Green’ product. Challenging Problem: Under the watchful eye of the Government Authority there ...
Agency Remuneration and Scope of Work Benchmarking
Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive pitch process. Creative Solution: Agency Remuneration Benchmarking and subsequent SOW benchmarking ...
Television Production Supplier Negotiation
Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive costs were logistically unavailable ...
Marketing Carbon Reduction Assessment
Company Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were required to gain an ...
Television Production Review
Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. Creative Solution: TP3 ...
Creative Agency Search & Selection
Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service creative agency search ...
Remuneration Benchmarking & Modelling
Company Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may have been above ...
Retainers: good to better, better to best
Many marketers have moved from media commissions and service fees to retainer-based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, they can become problematic at renewal or review time, especially if ...
Steps to Maximize Marketing Value
Nowadays, everyone's trying to squeeze more out of their marketing budget than ever. From reviewing agencies to evaluating internal relationships, there's plenty of scope for improvement in all areas of the marketing communication mix. So we look at the ten ...
The four essential stages of the pitch process
In any pitch process for marketing services providers, whether it be for a full-service agency scope of work or a specific media, creative, digital, data-driven, technology, social or PR agency scope of work, there are four essential stages. Often, marketers ...
Success fee consulting vs paying consultants on percentage of savings
It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But in the marketing space this is a practice that is fraught with danger for the client, while highly ...
The power of competitive pressure on advertising agency fees
We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same cannot be said for ...
Our Latest Podcast:
Managing Marketing: The Power of Client-Centric Agency Models
Ian Perrin, founder of Speed, discusses his journey in the marketing industry, the importance of differentiating independent agencies, and the impact of mental health initiatives like Keep Talking. He discusses the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in ...