Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

When is the right time to set an Engagement Agreement? – Three case studies

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both ...

How TrinityP3 helps measure the performance of marketing – Three case studies

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and ...

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant ...

Engagement Agreements to align expectations and performance – Three case studies

Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace ...

The challenges facing Automotive marketers in selecting new agencies – Three case studies

The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be ...

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies ...

Agency search and selection for global health client

Challenging Problem: A local marketing team, who had never engaged an agency before, were facing a major challenge. They not only required a local agency for their communications campaign locally, they also had an immediate ...

When an agency pitch is not the right answer – Case study

Challenging Problem: The marketing team responsible for a $50m marketing budget approached TrinityP3 wishing to consolidate its agency roster via a pitch process. The team had experienced servicing challenges with its current roster of agencies ...

Consumer goods client reviews media agency performance, value and transparency without a pitch

Challenging Problem: The marketing team had experienced what it believed to be significant challenges with its incumbent media agency. However, the team was unsure as to the actual scale of its own findings: How good ...

Retailer undertakes an assessment of their media agency – Case study

Challenging Problem: The marketing team had a strong and long-term relationship with the incumbent media agency, but had noticed a drop-off in quality across the past 12 months. Additionally, contract material was out of date ...

Content marketing assessment for a tourism and destination marketer

Challenging problem TrinityP3 was approached by a destination marketer to assess its approach to content marketing. The strategic goal was to significantly increase the value of tourism over the next four years and content marketing ...

Digital assessment for a new retail concept store in South Korea

Client Category - FMCG Challenging problem: TrinityP3 was approached by a global FMCG client to assess a new concept store, in South Korea. The new flagship store is being targeted to students, those in their ...

A FMCG Media Agency Contract and Remuneration Assessment

Client Category – FMCG Challenging Problem: The procurement team of a large organisation in the FMCG sector had recently initiated an internal evaluation of the incumbent media agency, from a financial perspective. The media agency ...

Managing an over budget TVC production concept

Alcoholic Beverages Company - Production Assessment or Production Management? Challenging Problem: An Alcoholic Beverage client sent a TV commercial production budget to TrinityP3 for assessment. When the documentation, including creative, agency and production-company quote along ...

Data quality management and benchmarking for a brand marketer

Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to their organisation. Once they discussed the ...

Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

Client Category – Supplier Search Challenging Problem: The CMO and Digital Marketing Manager of a leading Australian construction, property and finance company contacted TrinityP3 to provide an independent and objective market search. They were looking ...

Television advertising cost considerations with celebrity talent

Client Category - Production Management Assessment - Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a ...

Why a CMO engaged TrinityP3 for a digital team transformation

Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning ...

If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

Our Latest Podcast:

Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie ...

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