Case Studies

Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

When an agency pitch is not the right answer – Case study

When an agency pitch is not the right answer – Case study

Challenging Problem: The marketing team responsible for a $50m marketing budget approached TrinityP3 wishing to consolidate its agency roster via a pitch process. The team had experienced servicing challenges with its current roster of agencies ...
Consumer goods client reviews media agency performance, value and transparency without a pitch

Consumer goods client reviews media agency performance, value and transparency without a pitch

Challenging Problem: The marketing team had experienced what it believed to be significant challenges with its incumbent media agency. However, the team was unsure as to the actual scale of its own findings: How good ...
Retailer undertakes an assessment of their media agency - Case study

Retailer undertakes an assessment of their media agency – Case study

Challenging Problem: The marketing team had a strong and long-term relationship with the incumbent media agency, but had noticed a drop-off in quality across the past 12 months. Additionally, contract material was out of date ...
Content marketing assessment for a tourism and destination marketer

Content marketing assessment for a tourism and destination marketer

Challenging problem TrinityP3 was approached by a destination marketer to assess its approach to content marketing. The strategic goal was to significantly increase the value of tourism over the next four years and content marketing ...
Digital assessment

Digital assessment for a new retail concept store in South Korea

Client Category - FMCG Challenging problem: TrinityP3 was approached by a global FMCG client to assess a new concept store, in South Korea. The new flagship store is being targeted to students, those in their ...
Media agency contract and remuneration assessment

A FMCG Media Agency Contract and Remuneration Assessment

Client Category – FMCG Challenging Problem: The procurement team of a large organisation in the FMCG sector had recently initiated an internal evaluation of the incumbent media agency, from a financial perspective. The media agency ...
TV Production Concept

Managing an over budget TVC production concept

Alcoholic Beverages Company - Production Assessment or Production Management? Challenging Problem: An Alcoholic Beverage client sent a TV commercial production budget to TrinityP3 for assessment. When the documentation, including creative, agency and production-company quote along ...
data driven marketing

Data quality management and benchmarking for a brand marketer

Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to their organisation. Once they discussed the ...
Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

Why a CMO and Digital Marketing Manager engaged TrinityP3 for a Supplier Search

Client Category – Supplier Search Challenging Problem: The CMO and Digital Marketing Manager of a leading Australian construction, property and finance company contacted TrinityP3 to provide an independent and objective market search.  They were looking ...
Loreal advertisement

Television advertising cost considerations with celebrity talent

Client Category - Production Management Assessment - Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a ...
Digital-transformation

Why a CMO engaged TrinityP3 for a digital team transformation

Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning ...
Escalators

Implementing an output-based cost marketing model

Client Category – Multinational Corporate Challenging Problem: The client’s marketing function was decentralised and operating across eight different business divisions. Budgets were fragmented, processes were inconsistent, and multiple campaigns and initiatives were being created independent ...
Tertiary school graduates

Implementing a marketing model to match specific business needs

Client Category – Tertiary Education Challenging Problem: The client’s marketing function was decentralised and operating across six different faculties and entities. Strategic governance was either inconsistent or entirely absent, budgets were fragmented and independently managed, ...
Using a strategic tool for better client agency relationships

Using a strategic tool for better client agency relationships

The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, ...
Achieve internal alignment through agency search & selection

Achieve internal alignment through agency search & selection

Client Category – NGO - Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business across the various state-based offices and ever ...
Why a brand marketer engaged TrinityP3 for a CRM assessment

Why a brand marketer engaged TrinityP3 for a CRM assessment

Client Category – Consumer Goods - Customer Relationship Management Challenging problem: An Australian Brand Marketing Manager was questioning the value of a CRM strategy as recommended by an external specialist agency. The challenge was how ...
Dual approach to improved agency roster performance

Dual approach to improved agency roster performance

Client Category – Financial Services – Agency Roster Performance Challenging Problem: The client had launched a new campaign and felt that the agencies across the roster were under-performing, compromising the brand strategy and potentially the ...
Search and selection to solve local issues for global advertisers

Search and selection to solve local issues for global advertisers

Client Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in ...

If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...