Take the Pledge! End Madison Avenue’s Manslaughter!

Posted on September 15, 2017 by Michael Farmer
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Madison Avenue’s self-destructive practices need to come to an end!  In the wake of a decade or more of marketing cost reductions, CMOs have lost credibility and power; procurement departments have confused benchmarking with marketing, and demoralised agencies have seen their capabilities severely compromised through downsizing, juniorising, and Scope of Work inflation. Cost reduction programs have run their course. They were never a credible substitute for brand growth as a way of delivering shareholder value. Continue reading →

Posted in agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, strategic management | Comments Off on Take the Pledge! End Madison Avenue’s Manslaughter!

What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley
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Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off on What are the biggest challenges facing marketing today?

The impact of Autonomous Vehicles on marketers and the environment

Posted on February 20, 2017 by Chris Sewell
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I recently prepared a technology assessment on Autonomous Vehicles (AV) as part of my Master’s degree in environmental management. It occurred to me as I read yet another option piece on the future of AV that my report also formed the basis of my own opinion piece on this subject, especially where it relates to marketing and the environment – both key areas of interest for me personally and TrinityP3. Continue reading →

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Marketing management predictions for 2017 by the TrinityP3 consultants

Posted on December 16, 2016 by Darren Woolley
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Each year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the marketing outcomes for those organisations. We do this across a wide range of categories and marketing channels and disciplines. Each TrinityP3 consultant is an industry subject matter expert and their exposure to the range of issues and challenges facing these marketers provides incredible insight into the emerging trends facing the industry. Continue reading →

Posted in agency remuneration / compensation, customer relationship management, data & direct marketing, green marketing & sustainability, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, television & electronic production | Comments Off on Marketing management predictions for 2017 by the TrinityP3 consultants

Sustainability and the hidden cost of your media inefficiency

Posted on May 11, 2016 by Chris Sewell
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For many years, CPM (‘Cost Per Mille’, otherwise known as cost per thousand as a dollar value) has been a staple metric used to calculate media efficiency and develop media plans. That’s all well and good. But as we move into a carbon constrained future, there’s a growing argument which holds that the carbon cost of communication will become a much more important consideration in media planning and buying. At first glance this hidden cost might not seem significant. But as the media market fragments, the carbon footprint of buying media inexorably grows. Continue reading →

Posted in green marketing & sustainability, industry news & trends, media planning & buying, social media & digital marketing | Comments Off on Sustainability and the hidden cost of your media inefficiency

The challenges of marketing in a carbon constrained future

Posted on December 7, 2015 by Chris Sewell
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As the world leaders and their negotiators assemble in Paris to finalise an agreement to work together to keep carbon emissions below 2oC, the question should be asked ‘what does this mean for marketers’? Whether you believe the scientists that anthropologic climate change is a major problem or you hold an opposing ideological view, there is a global consensus afoot that will influence the way we live our lives and the manner that business is conducted in the future. Continue reading →

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Managing Marketing – Sustainable marketing, what does it mean for marketers?

Posted on November 20, 2015 by Darren Woolley
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Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. But also the challenges and the considerations when embraced as a strategy. Continue reading →

Posted in green marketing & sustainability, industry news & trends, Podcasts, print production, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing – Sustainable marketing, what does it mean for marketers?

The secret to transitioning from print to digital media

Posted on February 16, 2015 by Chris Sewell
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Share69 Tweet +111 Share9Shares 89This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Now … Continue reading →

Posted in agency search & selection, green marketing & sustainability, marketing procurement, print production, social media & digital marketing | Comments Off on The secret to transitioning from print to digital media

TrinityP3 consultants marketing predictions for 2015

Posted on February 2, 2015 by Darren Woolley
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Share96 Tweet +12 ShareShares 98This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in agency solutions, data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management, television & electronic production | 2 Comments

3 questions for sustainable marketing expert – Christopher Sewell

Posted on October 6, 2014 by Darren Woolley
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Share42 Tweet +12 ShareShares 44This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

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Placing a financial value on a sustainable business

Posted on October 1, 2014 by Chris Sewell
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Share51 Tweet +12 ShareShares 53This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. We … Continue reading →

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Has Australia moved from environmental trailblazer to carbon pariah?

Posted on June 9, 2014 by Chris Sewell
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Share44 Tweet +113 Share8Shares 65This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading →

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The dangers of piggybacking the Government’s environmental policy

Posted on November 11, 2013 by Chris Sewell
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Share23 Tweet +12 ShareShares 25This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading →

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Online shopping trends: The death of a merchant

Posted on May 22, 2013 by Chris Sewell
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Share33 Tweet +12 ShareShares 35This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today … Continue reading →

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Advertising climate change – are we all in denial?

Posted on May 3, 2013 by Jon Bradshaw
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Share32 Tweet +13 ShareShares 35Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. … Continue reading →

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | Comments Off on Advertising climate change – are we all in denial?