Julian has worked as a business, marketing and branding professional for over 30 years, with more than half of that time in the APAC region, working both client side and agency side. A creative business leader who truly understands the importance of team building, working with the right partners as well as making decisions based on sound business strategy and practices.
We have to make tough decisions on behalf of our brands and the world around us…. decisions that look good today and in the future too. Here's some advice.
In 2020 the UK advertising industry committed itself to reduce its carbon footprint. Good intentions need to turn into results – what are the key factors?
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Linking environmental responsibility with marketing activity has been put in the 'too hard' basket. Learn about the impacts of in-store advertising here.
Learn about the significant risks associated with Branded Merchandise and Promotions Products in regards to safety, in this podcast with Adrian Davidson.
When it comes to advertising, is printing or online better for the environment? It is important that we are comparing like with like. Learn what's best here
Why expect that people from outside a business or organisation with little feel for the people or culture will be able to ’fix’ things? Here's another way
Ben Peacock and Scott Matyus-Flynn of The Republic Of Everyone talk about the rising importance of doing good as being good for business. Podcast here.
This is the first of a series of posts that will look at the conflict between the industrialised food chain and a sustainable consumer diet. Get informed.
While you may be thinking how is this relevant for marketing, it is crucial to understand how ethical decision making should be applied. Get started here.