Going to tender is not always the right answer.
Whether you’re looking for an advertising agency, a media agency, a brand agency, a PR agency, a digital agency, or a production agency, finding the right partner is important.
Going to tender is not always the right answer. And when it is the right answer, procurement of agency services is complicated to navigate. There are many different approaches to agency evaluation.
The right agency search and selection process needs to be tailored, balanced, objective, and executed by experts, with integrity. Only then will you maximize your chance of long-term success with your chosen agency partner.
TrinityP3 has developed market-leading agency pitch processes.
Tested and evolved over twenty years. Our 3,000+ strong agency register, coupled with the extensive experience of our consultants, delivers unrivalled capability and a unique approach, designed to find the best possible combination of agencies to test in tender conditions. And our proprietary market benchmarking data and methodology delivers the most comprehensive and balanced assessment of agency financial submissions available.
We offer a complete service.
from initial candidate selection to negotiation of financial terms, and all points in between. We can also work with you and your new agency post-pitch to ensure a smooth transition.
Throughout, we’re providing the benefit of our expertise and guidance. Our approach is modular, allowing us to tailor the project to your specific requirements.
If you want a quick and immediate top-level assessment of the current cost of your agency resource, use our self-service ad-cost checker here.
Speak to our agency review consultants about search and selection or agency performance evaluation.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
I engaged David Angell and the TrinityP3 team to assist Swinburne in leading a closed account review for the provision of media strategy, planning and buying services in 2022. We had a strong and highly productive relationship in place with the incumbent provider, however after five years we needed to benchmark the pricing and services, and I was also keen to gain feedback from both sides on what we could do to make the partnership even better.
TrinityP3 produced a comprehensive report, structured with clear, actionable insights, which enabled a very smooth contract renegotiation process. Due to the deep expertise and objectivity that TrinityP3 brought to the table, we were able to focus our efforts on the areas that needed attention, and ensure the new contract was fit for purpose, competitive and supported the growth of an already strong partnership – without the time, effort and cost of a full market process.
Thanks to David and team for their professionalism, integrity and expertise.
Trinity P3 was a great partner during our latest pitch. Throughout the process, they kept us highly informed which led to positive outcomes for both our agency and the client. Their thorough brief documentation, clear communications about the next stages and constructive feedback from key sessions made the whole process feel transparent and engaging. They bring a wealth of experience, insights and integrity that facilitates a well-managed engagement for all parties involved.
We partnered with Trinity P3 for a Digital Marketing tender process. They provided a robust and comprehensive evaluation of the digital landscape while providing invaluable insights and strategic advice along the process.
Anton and the team were great to collaborate with and a pleasure to work with and has set us up to deliver digital marketing excellence.
Just to say a huge thanks for your time and input in the session yesterday – we got a lot out of it and it has certainly given us some food for thought about how we continue to promote and present the agency.
It was pleasing to hear that we have some good foundations to build on – but you raised some great points that really resonated with us and ones that we will certainly take on-board.
I have to commend Kylie and the team at Trinity P3 for running a very tight pitch process – clear, unambiguous, responsive, and supportive throughout. Trinity P3 made our jobs easier as we were not having to second guess the process and meant that we could focus on delivering great work for the client. Ultimately this led to a better outcome for both the agency and the client.
As a young creative I first benefited from Darren’s experience when he was an Executive Creative Director. In the years since, his feedback, guidance and industry insights have become ever more valuable, as I’ve happily grown various agency businesses and he’s happily told me what we’re doing right and wrong each step of the way! There’s not much Darren doesn’t know about the industry and what clients are looking for. His insights are delivered with clarity, candour and often a good chuckle. He is a true pleasure to work with.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Related Reading
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study:
Data quality management and benchmarking for a brand marketer
FAQs
First, we instigate discovery. We need to understand your needs and requirements in depth, before commencing. Second, we overlay process - a process refined over twenty years, using bespoke tools and data and designed to assess and evaluate the strength of supplier's proposition, people and culture, financial and commercial competitiveness and sustainability, quality of tested outputs and potential value of those outputs to your organisation. Third, we utilise our deep experience. Decisions about which agency to select are yours to make, but we are here to listen and advise at every step of the way.
We can assess contractual documentation and provide change recommendations. However, we are not legal practitioners; any contractual negotiation or wording of terms requires the engagement of your legal counsel.
The aim is to construct a process so that conflict of interest is eliminated before we begin. We do this by ensuring that we understand exactly what the boundaries of conflict are, in your organisation. Every organisation has different compliance requirements. The first thing we do in any process is embark on discovery with you, including discussion and reverse briefing that enables us to understand what you can and can't work with, including any specific agencies or individuals that are ineligible due to any past circumstance. We then tailor our search accordingly to bring you a list of candidates free of conflict. We also conduct due diligence checks with all candidates prior to presenting them to you.
You are critical to the process and are fully involved at every step of the way, including the choice of initial candidates selected for RFI, which we workshop with your team. An often misunderstood perception is that as pitch consultants, we are 'making the decision' about which agency you choose. We never make any such decision and we are always objective. Our process is designed for you to make decisions, with the benefit of our expertise and faciliation.
Yes, we can. Our consultants have extensive experience in international markets. We have on-ground presence in EMEA and North America, and can engage affiliates in other parts of the world as necessary. Our work has taken us everywhere from Britain, to Japan, to Canada, even to Iraq!
Yes, we do. You can choose to engage us in the immediate term to advise in account transition; longer term, additionally, we work with ongoing agency relationship assessment via our proprietary Evalu8ing tool, which measures multi-directional agency relationship and performance strength.
Our Latest Podcast:
