What is Marketing Management?
Marketing is what marketers are mostly focused on doing. Outside this, there is marketing management. This is the process of ensuring the implementation of a marketing strategy and plan is optimised to deliver the intended performance.
In simpler times this was another responsibility of the marketing team. But as marketing has become more complex, with more media channels, more regulation on consumer privacy and rights, and more legal, financial, and ethical considerations, so marketers are increasingly relying on either their in-house colleagues in legal, procurement and finance, or engaging the services of an independent, third-party specialist like TrinityP3.
What makes us different?
Beyond the expertise and quality of our TrinityP3 team of consultants (which you can explore more here) we have a very particular approach to helping our clients achieve their goals of improved marketing performance and productivity.
DATA AND OPINION
First, we never simply offer a recommendation with having either data, facts or evidence in support. Everyone, particularly in marketing, will have an opinion to add to the mix. But we believe that making an informed decision means being fully informed on the facts at hand. We collect and collate structured and unstructured data to inform any opinion we might give and support any recommendations we make.
CUSTOM DESIGN VERSUS COOKIE CUTTER
Next, we know that no two situations are the same. And no two companies or brands are the same. Therefore, any single solution rarely meets the needs of the situation. Our approach is to understand the issues and circumstances in detail before designing tailored possible solutions for consideration. Each of these bespoke solutions is designed specifically to your unique circumstances, based on our knowledge and industry experience.
NOT ONE SOLUTION, THE RIGHT SOLUTION
We design multiple recommendations because we know there are always many solutions to any given problem. But the right solution for you is something only you and your organisation can know. We will facilitate the decision-making process to arrive at the right outcome. After all, how arrogant would it be if after only a few weeks of working with you we assumed we knew your business and culture better than you do? Whether selecting the right agency, choosing the right roster model for your marketing suppliers, or arriving at the right agency fee and remuneration model, we know you will get a more sustainable, longer-term solution when you get to choose the right solution for you.
RADICAL CANDOUR, NOT CONSULTANT SPEAK
Our focus is delivering the best, most sustainable, long term, high-performing solution for you. Nothing else. There are many people trying to sell you a solution. Preferably their solution. Once you engage us, we stop selling and focus on solving. To do this, we prefer to use radical candour. It means we care personally about your outcome, and we communicate this directly. It is a straight-talking approach where we tell it as we see it, from a place of only wanting the best outcome for you. It saves time. It avoids miscommunication. But it usually means we do not sound like typical consultants.
Our commercial arrangements as transparent and straight-forward as the way we communicate. We provide a fixed price project fee based on the scope and complexity of each project. We receive no other commissions or fees from any other party in relation to solving the problem at hand. Why is this important? Because we value being able to explore all possible solutions for you without fear or favour. When we present recommendations, you can be assured that our only consideration is what is in your best interest.