Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
What does financial and rate benchmarking mean at TrinityP3?
Benchmark. It’s a term we use a lot at TrinityP3, and the concept underpins much of the work we do and the recommendations we report to our clients. But it’s also a term – the word and its application – ...
Unintended messages in client-agency relationships
With his third law, Isaac Newton told us that ‘for every action, there is an equal and opposite reaction’. Much later, Edward A Murphy famously observed that ‘if there are two or more ways to do something and one of ...
5 steps to overcome internal marketing team non-alignment
One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity of channels, the ongoing digitisation of society in a Covid-impacted world, global uncertainty impacting business confidence, and the need to ...
Do you need to review your incumbent agency? If so – don’t launch a pitch
Do you know what I love? I love being able to recommend to a client that a pitch is not the answer. It may sound strange, coming from an organisation for whom running pitches is a part of the service ...
Why agency pitches should be a test drive and not a beauty parade
The industry trade media regularly carry stories about the significant problems posed by the pitch process. These stories refer to the pitch as if there is only one-way marketers select agencies. But in our own experience, there are many ways ...
Production houses are tweaking their T&Cs to get rich
Because of some sharp-eyed clients, we have noticed that a few production houses are making changes to their terms and conditions that will create a legal mess for agencies and their clients while increasing the opportunity for these production houses ...
For an ideas industry, most agencies are very poor at protecting their intellectual property
Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an idea, you can own the copyright in an expression of an idea when it is permanently recorded. Well, in ...
Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few
During my recent sojourn back in agency land, I was heavily involved in pitches. I declined the agency’s involvement in one of these pitches, for reasons not relevant to this article. It turned into an accidentally wise decision; I later ...
A conversation on aligning procurement and marketing in a conscious climate
Suits & Sneakers TV is hosted by the founder, Anne Miles. It is their online channel, where you can hear from the best of the best in marketing, advertising and media. Here, Anne challenges convention by looking at conscious marketing ...
What must marketing provide for agencies to make sound business decisions on pitching?
The recent demands of marketers have been for agencies to be more transparent, particularly in their media dealing on behalf of their clients. ISBA and the ANA were vocal in their demands for greater transparency. But it will be interesting ...
Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP
Part 2 – The Advertiser Recently, I wrote an article about ‘brain-rape’. It was sparked by some posts we read about advertisers stealing the pitch ideas from losing agencies. Part 1 of this article focused on the agency perspective and ...
Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP
Part 1: The Agencies Brain-rape. Anyone would think I had used this term with clickbait in mind, right? Well, it does make a good, attention-grabbing title, for sure. But I’m not using it egregiously. It’s a term used recently in ...
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Our Latest Podcast:
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they ...