Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Making Agency Credentials Compelling

Growing Wings on Your Unicorn – Making Agency Credentials Compelling

Credentials – either written long-form, delivered in ‘chemistry sessions’ or both. They’re often maligned, just as often misunderstood by both agencies and their potential clients, running a pitch. We do a lot of work with pitches, and increasingly, a lot ...
The Final Scores – The Essentials of Agency Pitch Scorecards

The Final Scores – The Essentials of Agency Pitch Scorecards

In agency pitching, proper evaluation is important. The services you’re procuring are complex. Not everything you’re buying directly quantifiable as units – in fact, much of it is not at all quantifiable. There are multiple candidates to keep track of ...
Why marketers will continue to use a pitch to select agencies

Why marketers will continue to use a pitch to select agencies

The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been more popular. And that is perhaps the real problem here. If we define the pitch process as ‘to assess, competitively, ...
Tails wagging dogs: when process eats away at culture

Tails wagging dogs: when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we ...
Agency Client Chemistry Meetings - the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We are strong supporters of the Pledge’s objective to reduce the negative effects of the traditional pitch process on ...
When is an agency pitch, not an agency pitch?

When is an agency pitch, not an agency pitch?

Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an industry, the liberal application of language communicates all kinds of misconceptions. Now, before you accuse me of being a language ...
The limitations of input cost over output and outcome value for advertising agencies

The limitations of input cost over output and outcome value for advertising agencies

Talking with a media agency today, they were sharing the struggle they had with a client getting a fair fee. They won a pitch based on their excellent credentials in creating econometric models for their clients to inform media mix ...
A Marketing Recession Playbook: The Operations Edit

A Marketing Recession Playbook: The Operations Edit

Mark Ritson’s recently published ‘Recession Playbook’  was a typically no-nonsense ‘don’t lose your collective heads’ message to marketers and their organisational overlords. A summation of Ritson’s message is ‘rely on advertising and marketing theory and past experience; resist the urge ...
What does financial and rate benchmarking mean at TrinityP3?

What does financial and rate benchmarking mean at TrinityP3?

Benchmark. It’s a term we use a lot at TrinityP3, and the concept underpins much of the work we do and the recommendations we report to our clients. But it’s also a term – the word and its application – ...
Unintended messages in client-agency relationships

Unintended messages in client-agency relationships

With his third law, Isaac Newton told us that ‘for every action, there is an equal and opposite reaction’. Much later, Edward A Murphy famously observed that ‘if there are two or more ways to do something and one of ...
5 steps to overcome internal marketing team non-alignment

5 steps to overcome internal marketing team non-alignment

One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. The complexity of channels, the ongoing digitisation of society in a Covid-impacted world, global uncertainty impacting business confidence, and the need to ...
Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you know what I love? I love being able to recommend to a client that a pitch is not the answer. It may sound strange, coming from an organisation for whom running pitches is a part of the service ...

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Our Latest Podcast:

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house ...