Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
Why ‘Doing More with Less’ is Killing Marketing Effectiveness
In the corridors of modern marketing departments and within the walls of increasingly common in-house agencies, a dangerous mantra has taken hold: “Do more with less.” On the surface, it sounds like a noble pursuit of efficiency - a corporate ...
The MarTech Mirage: Why More Technology Usually Means Less Marketing Performance
In the last decade, the marketing technology landscape has exploded. We went from a few hundred tools to a staggering ecosystem of over 11,000 solutions. For the modern marketer, this "MarTech" explosion was promised to be the ultimate enabler—the engine ...
Why Privacy-First Marketing is Your New Strategic Frontier
In the current marketing landscape, it is easy to be dazzled by the "sexy and cool" allure of Artificial Intelligence. From generative creative to predictive modelling, AI dominates every industry conversation. However, while everyone is looking at the AI shiny ...
Most Popular Articles
What is the definition of Marketing?
I was the guest lecturer for the EMBA course at the Sydney Business School, University of Wollongong for several years. The topic title was marketing today, and I was interested to know how this group of business executives and tomorrow’s ...
Top 10 Ethical Issues in Marketing for 2026
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
How to Select an Advertising Agency – 7 Key Criteria
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
Scope of Work vs Scope of Services
We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part of a pitch or tender credentials presentation, and others were when I was engaged in providing feedback to help agencies ...
What are the biggest issues facing the media industry?
Media advertising continues to be the most significant single component of most advertisers' marketing budgets. Paid media is a substantial investment across traditional media and, increasingly, into digital channels, which are eclipsing traditional broadcast media channels. However, with this change ...
Browse all our insights
Proving Value: How In-House Agencies Can Objectively Benchmark Productivity and Win
The rise of the in-house agency (IHA) has been one of the most notable shifts in the marketing landscape over the past decade. Motivated by a desire for speed, control, and most importantly, cost savings, brands are increasingly developing internal ...
The Illusion of Savings: Why TrinityP3’s Value Benchmarking Is Superior to Traditional Agency Fee Models
For over twenty years, TrinityP3 has worked at the forefront of marketing operations, helping brands manage and optimise their relationships with agencies. During this period, we’ve seen many industry trends come and go, but one constant remains: the pressure to ...
Is Your Agency Operationally Fit Enough to Win More Business, More Often?
In a market where clients are demanding more for less, operational strength has become as critical to agency success as creative or strategic capability. When operational performance slips, it rarely shows up in a single project or pitch. It builds ...
Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach a timely and well-informed decision. Fast decision-making is important for many reasons, including minimising waste in terms of time, resources, ...
How Agencies are Reimagining Marketing for Speed, Scale, and Superior Performance with AI
Like us, you’re most likely being bombarded by Artificial Intelligence information and innovations daily. It’s the biggest force that’s reshaping the business, marketing and advertising landscapes. Remaining steadfastly independent and agnostic, TrinityP3 has been able to follow the hype, cut ...
Benchmarking the Machine: How to measure and manage an agency’s AI transformation
The marketer's dilemma today is not whether their media agency uses Artificial Intelligence, but how effectively they use it. Every holding company and independent agency now boasts "AI-powered solutions" and "GenAI integration," but for the Chief Marketing Officer (CMO) signing ...
BetterPitch: Bringing Fun Back to the Agency Pitching Process
Jerry Della Femina famously said about his chosen career, “I honestly believe that advertising is the most fun you can have with your clothes on”. He is a man who knows a thing or two about advertising, and his career ...
The “Close Second” Lie: A Common Deception in Agency Pitches
In our "State of the Pitch Research," we’ve found that agencies regularly report being told they were unsuccessful, but were a close second. Most recently, an agency that heard they came in a close second checked with the other two ...
BetterPitch: Why agency pitches must be designed to be fit for purpose
Everyone knows that Darwin developed the theory of the “Survival of the Fittest”. But almost no one fully understands what he really meant by it. Darwin wasn’t talking about the kind of fitness that comes from visiting the gym. His ...
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” - bloated processes, speculative work, and the emotional toll. Everyone agrees that something must change. But what if the industry has been asking the ...
Five ways to manage a better pitch process for selecting agencies
When the advertising industry refers to a pitch being broken, it typically means one of the two most common tender processes used in advertising today. The Standard Agency Pitch Management Process. The Standard Procurement Managed Tender Process. An outline of ...
BetterPitch: Five ways to make sure pitching is fair
One of the most frequent complaints I hear about agency pitches is the lack of fairness that the process allows. Most often, the comment comes from agencies, but I also hear it from marketers and procurement teams. Tackling the issue ...
Our Latest Podcast:
Managing Marketing: Revealing The Truth Behind Jim’s Group’s Success
Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead ...