Marketing Strategy versus Tactics?

Great strategy is not just a plan of what to do, but also what not to do. So when you find yourself chasing a whole lot of tactical opportunities it can be difficult sticking to the over arching strategy or even seeing why you need it at all? But in fact to be effective in the short term and the long term you need tactics and strategy. Find out why in a Golden Minute.


Do you have a marketing strategy?
Or is it simply delivering tactics?
A strategy tells you want to do and more importantly what not to do. Tactics all have to be done.
A strategy means you can measure your progress to your objectives. Tactics feel like one project after another with minimal or no feedback
Strategy allows you to deploy your resource and budget to best effect. But with tactics, it feels like there is never enough time, money or resources.
Strategy allows you to choose the tactics that best fulfil your needs. But there are always more tactics than you should or could execute.
Tired of tactics alone? Talk to us