Media Agency Contract Reviews

(How to review your media agency contract to ensure transparency and performance)

When did you last review your media agency contract? Having difficulty getting the agency to sign a new media contract? Or finding a contract that delivers the media transparency and value you need from your agency? Media trading terms and processes are rapidly changing, and you need to ensure your contract stays up to date with those practices.

While there are a number of industry media contracts available now, we find that working with our clients to customise these to their specific media needs and arrangements ensures they maintain current best practice. This provides our clients with a high level of confidence in the rigor and governance of their media arrangements.

Is this what you are looking for? If so contact us now to discuss how we can help you.


While legal departments, finance and procurement usually handle media agency contracts, it is increasingly essential that advertisers and marketers are also across the details of their media contract arrangements. In this rapidly changing and ever moremcomplex media environment, contracts are essential to ensuring you have clearly defined expectations of the relationship through the terms and conditions of the contract, and to providing ways of solving problems as and when they arise. It is also important that as the media market changes, your contracts change to keep up to date with issues such as transparency, remuneration, performance metrics, brand safety and ad fraud. That is why it is important not just to have contracts in place with your media agencies and media suppliers, but also regularly to review and update these contracts.


There are a large number of contracts and contractual arrangements we can review on your behalf including:

  1. All your existing contracts with media agencies and media suppliers of all types.
  2. Third party contracts held by your agencies on your behalf such as for programmatic buying or third party media validation services.
  3. Contracts or contract changes provided to you by potential or new media agencies and media suppliers.

Is this something you require? Talk to us here on how we can help.


We are not lawyers or legal practitioners, but we do have extensive experience working with and reviewing a multitude of media and media agency contracts globally. Therefore we are able to review a contract and identify the areas where the contract may require improvements further to protect your interests or provide clarity and transparency for all parties involved. This takes the form of a report that reviews the contract clause by clause, which can become the basis of a brief for your legal counsel.


Contact us here to arrange an initial conversation about how much this solution could change your business for the better. We’d love to help.

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