TrinityP3’s agency fee modelling is dedicated to helping businesses understand the different ways in which marketing agencies charge for their services. With a range of fee models available, from hourly rates and fixed fees to commission-based models and performance-based pricing, it can be difficult for businesses to know which model is right for them.
The page provides a range of resources to help businesses navigate this complex landscape, whether you are looking to better understand the pros and cons of different fee models, or you are considering changing your agency fee structure. Our resources cover a range of topics including how different models work, which models are most commonly used, and how to choose the right model for your business.
Find more information on agency commercials arrangements here or explore more details and insights below.
![Overcoming Obstacles to Agency Value-Based Pricing Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Overcoming Obstacles to Agency Value-Based Pricing Fees
![Managing Marketing: Value Based Pricing For Agency Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Managing Marketing: Value Based Pricing For Agency Fees
![Why Value Trumps Cost in Agency Remuneration Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why Value Trumps Cost in Agency Remuneration Fees
![Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees
![When it comes to paying your agencies, you need to follow the money.](https://www.trinityp3.com/wp-content/uploads/blank.png)
When it comes to paying your agencies, you need to follow the money.
![The limitations of input cost over output and outcome value for advertising agencies](https://www.trinityp3.com/wp-content/uploads/blank.png)
The limitations of input cost over output and outcome value for advertising agencies
![Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs](https://www.trinityp3.com/wp-content/uploads/blank.png)
Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
![The traps and pitfalls of developing an output-based agency fee model](https://www.trinityp3.com/wp-content/uploads/blank.png)
The traps and pitfalls of developing an output-based agency fee model
![Value-based, cost-based, pricing-based, and performance-based agency fees - bring it on](https://www.trinityp3.com/wp-content/uploads/blank.png)
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
![Are advertising agencies the next big subscription-based model?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Are advertising agencies the next big subscription-based model?
![Deciding on the right agency fee model is now easier](https://www.trinityp3.com/wp-content/uploads/blank.png)
Deciding on the right agency fee model is now easier
![retainers vs project fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Retained AOR or project fees? Which one is best?
![marketing agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
The challenges in measuring the value your agencies contribute to your marketing
![disencentive schemes](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why performance based payments need to be an incentive not a disincentive
![Agency remuneration models](https://www.trinityp3.com/wp-content/uploads/blank.png)
What is the best agency remuneration model for every advertiser?
![7 essential considerations when moving from agency retainer to project fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
7 essential considerations when moving from agency retainer to project fees
![Trends in agency remuneration](https://www.trinityp3.com/wp-content/uploads/blank.png)
The latest trends in agency remuneration
![5 issues you need to overcome to make agency incentive payments work](https://www.trinityp3.com/wp-content/uploads/blank.png)
5 issues you need to overcome to make agency incentive payments work
![What should my advertising agency cost be](https://www.trinityp3.com/wp-content/uploads/blank.png)
What should my advertising agency cost be?
![How to develop a price-based remuneration model](https://www.trinityp3.com/wp-content/uploads/blank.png)
How to develop a price based remuneration model for your agencies
![Paying your agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why paying your agency for being nice to you is flawed
![Risk vs reward in value and performance based agency compensation](https://www.trinityp3.com/wp-content/uploads/blank.png)
Risk vs reward in value and performance based agency compensation
![How many KPIs are optimal to drive agency performance?](https://www.trinityp3.com/wp-content/uploads/blank.png)
How many KPIs are optimal to drive agency performance?
![Why marketers should stop paying agencies for ideas](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why marketers should stop paying agencies for ideas
![A step by step approach to calculating ad agency resource rates and head hour costs](https://www.trinityp3.com/wp-content/uploads/blank.png)
A step by step approach to calculating ad agency resource rates and head hour costs
![Is your advertising agency a supplier or a partner?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Is your advertising agency a supplier or a partner?
![Balancing risk and reward in value based advertising agency compensation](https://www.trinityp3.com/wp-content/uploads/blank.png)
Balancing risk and reward in value based advertising agency compensation
![Defining Value Based Agency Compensation](https://www.trinityp3.com/wp-content/uploads/blank.png)
Defining Value Based Agency Compensation
![How your agency compensation method can add value](https://www.trinityp3.com/wp-content/uploads/blank.png)
How your agency compensation method can add value
![Reasons why performance based agency fees or payment by results often fail](https://www.trinityp3.com/wp-content/uploads/blank.png)