TrinityP3’s agency fee modelling is dedicated to helping businesses understand the different ways in which marketing agencies charge for their services. With a range of fee models available, from hourly rates and fixed fees to commission-based models and performance-based pricing, it can be difficult for businesses to know which model is right for them.
The page provides a range of resources to help businesses navigate this complex landscape, whether you are looking to better understand the pros and cons of different fee models, or you are considering changing your agency fee structure. Our resources cover a range of topics including how different models work, which models are most commonly used, and how to choose the right model for your business.
Find more information on agency commercials arrangements here or explore more details and insights below.

The limitations of input cost over output and outcome value for advertising agencies
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Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
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The traps and pitfalls of developing an output-based agency fee model
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Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
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Are advertising agencies the next big subscription-based model?
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Deciding on the right agency fee model is now easier
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Retained AOR or project fees? Which one is best?
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The challenges in measuring the value your agencies contribute to your marketing
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Why performance based payments need to be an incentive not a disincentive
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What is the best agency remuneration model for every advertiser?
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7 essential considerations when moving from agency retainer to project fees
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The latest trends in agency remuneration
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5 issues you need to overcome to make agency incentive payments work
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What should my advertising agency cost be?
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How to develop a price based remuneration model for your agencies
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Why paying your agency for being nice to you is flawed
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Risk vs reward in value and performance based agency compensation
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How many KPIs are optimal to drive agency performance?
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Why marketers should stop paying agencies for ideas
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Balancing risk and reward in value based advertising agency compensation
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Defining Value Based Agency Compensation
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How your agency compensation method can add value
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Reasons why performance based remuneration or payment by results often fail
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What is value based remuneration for advertising and media agencies?
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Rate cards versus retainers: evaluating the best model for advertising
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How many billable hours are there in a year?
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