Agency Fee Models – Insights

TrinityP3’s agency fee modelling is dedicated to helping businesses understand the different ways in which marketing agencies charge for their services. With a range of fee models available, from hourly rates and fixed fees to commission-based models and performance-based pricing, it can be difficult for businesses to know which model is right for them.

The page provides a range of resources to help businesses navigate this complex landscape, whether you are looking to better understand the pros and cons of different fee models, or you are considering changing your agency fee structure. Our resources cover a range of topics including how different models work, which models are most commonly used, and how to choose the right model for your business.

Find more information on agency commercials arrangements here or explore more details and insights below.

The limitations of input cost over output and outcome value for advertising agencies

The limitations of input cost over output and outcome value for advertising agencies

Talking with a media agency today, they were sharing the struggle they had with a client getting a fair fee ...
Read More
Are advertising agencies the next big subscription-based model?

Are advertising agencies the next big subscription-based model?

Let’s be honest, no one is happy with the current advertising agency fee models. Advertisers struggle with identifying the value ...
Read More
Agency Fee Decision Tree

Deciding on the right agency fee model is now easier

How are you paying your agencies? Is it a retainer? Or project fees? And why did you use that particular ...
Read More
Agency remuneration models

What is the best agency remuneration model for every advertiser?

It is interesting that according to the ANA the most common agency compensation model is still the resource retainer approach ...
Read More
7 essential considerations when moving from agency retainer to project fees

7 essential considerations when moving from agency retainer to project fees

There is a distinct market trend occurring in the way marketers and advertisers are compensating their agencies and suppliers. Along ...
Read More
Trends in agency remuneration

The latest trends in agency remuneration

This is the first in the series of TrinityP3 Webinars. Today we're talking about the latest trends in agency remuneration and ...
Read More
Why marketers should stop paying agencies for ideas

Why marketers should stop paying agencies for ideas

As more people are jumping on the bandwagon and declaring the current agency remuneration model broken, there are those who ...
Read More
How many billable hours are there in a year?

How many billable hours are there in a year?

This post was updated on October 24, 2018 to reflect more recent developments in the advertising industry. Specifically as the ...
Read More