TrinityP3’s fee benchmarking service is designed to help businesses gain greater clarity around the fees and charges associated with marketing agency services. By comparing the fees charged by different agencies and analysing industry standards, businesses can gain a more accurate understanding of how much they should be paying for marketing services, and whether they are getting good value for their money.
Here we provide a range of resources to help you get started with this process. Whether you are looking to review your current agency fees, negotiate a new contract, or simply gain a better understanding of how agencies charge for their services, our articles allow you to make more informed decisions and achieve better outcomes for your business.
Find more information on agency commercials arrangements here or explore more details and insights below.

What does financial and rate benchmarking mean at TrinityP3?
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Why average cost per agency FTE is dependent on the task at hand
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The often-hidden cost of in-house agencies
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Past, present or future – which tells you more about your agency fees?
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Agencies talk about creativity. Consultants talk about insights.
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The problem with setting agency fees is most are making it up
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What is more important in assessing agency fees, productivity or price?
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Is the problem with agency fee benchmarking simply a matter of statistics?
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Ageism in advertising is as much a cost issue as a perception one
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Is there nothing fair or reasonable about agency remuneration?
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Cost benchmarking and value benchmarking your agency, which one gives the best results?
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The negative impact of overworked agency staff on agency remuneration
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The flawed economics of falling agency salaries and falling overhead rates
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Five common traps when assessing or defending agency value
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Before you move forward with agency remuneration, make sure you look back
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What to do if you think you are being overcharged by an agency
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Assess your agency’s performance with accurate agency benchmarks
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How the Verificom Agency Fee Calculator helps agencies and advertisers agree agency fees
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What is the best way to benchmark agency compensation?
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Why lower agency retainers lead to higher production costs
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The importance of rates in assessing an agency and their people
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A simple way to check your advertising agency fees
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How do your agency rates stack up and why?
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Agency remuneration benchmarking is more than just rates
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How to step beyond simply cost benchmarking your advertising agency
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The top 5 agency accounting practices that irritate clients
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The dangers of misusing benchmarking
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A step by step approach to calculating ad agency resource rates and head hour costs
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What is included in your advertising agency overhead cost and what is not?
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How to calculate the agency head hours required to deliver your scope of work
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