Fee Benchmarking

Past, present or future – which tells you more about your agency fees?

Wondering if your agency fee is fair and reasonable? When we benchmark agency fees against a scope of work there ...
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The problem with setting agency fees is most are making it up

Would it surprise you that many agencies set their resource plan to the agreed fees? In the absence of any ...
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What is more important in assessing agency fees, productivity or price?

If Oscar Wilde was alive today, would he write that a marketer “is someone who knows the price of everything ...
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Agency Fee Benchmarking

Is the problem with agency fee benchmarking simply a matter of statistics?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Is there nothing fair or reasonable about agency remuneration?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Advertising agency value benchmarking

Cost benchmarking and value benchmarking your agency, which one gives the best results?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The flawed economics of falling agency salaries and falling overhead rates

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Five common traps when assessing or defending agency value

Benjamin Graham famously wrote ‘Price is what you pay. Value is what you get.’ He was a smart guy, and ...
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Before you move forward with agency remuneration, make sure you look back

For more than a decade, we have been helping advertisers to benchmark and improve their agency remuneration arrangements. We do ...
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What to do if you think you are being overcharged by an agency

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Scope of Work Monitor

How the Verificom Agency Fee Calculator helps agencies and advertisers agree agency fees

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren ...
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What is the best way to benchmark agency compensation

What is the best way to benchmark agency compensation?

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
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Why lower agency retainers lead to higher production costs

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Agency remuneration benchmarking is more than just rates

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How to step beyond simply cost benchmarking your advertising agency

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The top 5 agency accounting practices that irritate clients

This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and ...
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The dangers of misusing benchmarking

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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A step by step approach to calculating ad agency resource rates and head hour costs

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
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What is included in your advertising agency overhead cost and what is not?

This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years ...
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We ...
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The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: ...
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How to calculate the real value of your advertising agency retainer

The real value of your agency retainer is in the mix of resources, not just the level or resources. What ...
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