TrinityP3’s fee benchmarking service is designed to help businesses gain greater clarity around the fees and charges associated with marketing agency services. By comparing the fees charged by different agencies and analysing industry standards, businesses can gain a more accurate understanding of how much they should be paying for marketing services, and whether they are getting good value for their money.
Here we provide a range of resources to help you get started with this process. Whether you are looking to review your current agency fees, negotiate a new contract, or simply gain a better understanding of how agencies charge for their services, our articles allow you to make more informed decisions and achieve better outcomes for your business.
Find more information on agency commercials arrangements here or explore more details and insights below.
![Overcoming Obstacles to Agency Value-Based Pricing Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Overcoming Obstacles to Agency Value-Based Pricing Fees
![Why Value Trumps Cost in Agency Remuneration Fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why Value Trumps Cost in Agency Remuneration Fees
![What does financial and rate benchmarking mean at TrinityP3?](https://www.trinityp3.com/wp-content/uploads/blank.png)
What does financial and rate benchmarking mean at TrinityP3?
![Why average cost per agency FTE is dependent on the task at hand](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why average cost per agency FTE is dependent on the task at hand
![The often-hidden cost of in-house agencies](https://www.trinityp3.com/wp-content/uploads/blank.png)
The often-hidden cost of in-house agencies
![Past, present or future – which tells you more about your agency fees?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Past, present or future – which tells you more about your agency fees?
![Agencies talk about creativity. Consultants talk about insights.](https://www.trinityp3.com/wp-content/uploads/blank.png)
Agencies talk about creativity. Consultants talk about insights.
![The problem with setting agency fees is most are making it up](https://www.trinityp3.com/wp-content/uploads/blank.png)
The problem with setting agency fees is most are making it up
![What is more important in assessing agency fees, productivity or price?](https://www.trinityp3.com/wp-content/uploads/blank.png)
What is more important in assessing agency fees, productivity or price?
![Agency Fee Benchmarking](https://www.trinityp3.com/wp-content/uploads/blank.png)
Is the problem with agency fee benchmarking simply a matter of statistics?
![Ageism in advertising](https://www.trinityp3.com/wp-content/uploads/blank.png)
Ageism in advertising is as much a cost issue as a perception one
![Is there nothing fair or reasonable about agency remuneration?](https://www.trinityp3.com/wp-content/uploads/blank.png)
Is there nothing fair or reasonable about agency remuneration?
![Advertising agency value benchmarking](https://www.trinityp3.com/wp-content/uploads/blank.png)
Cost benchmarking and value benchmarking your agency, which one gives the best results?
![Overworked agency staff](https://www.trinityp3.com/wp-content/uploads/blank.png)
The negative impact of overworked agency staff on agency remuneration
![The flawed economics of falling agency salaries and falling overhead rates](https://www.trinityp3.com/wp-content/uploads/blank.png)
The flawed economics of falling agency salaries and falling overhead rates
![Five common traps when assessing or defending agency value](https://www.trinityp3.com/wp-content/uploads/blank.png)
Five common traps when assessing or defending agency value
![Before you move forward with agency remuneration, make sure you look back](https://www.trinityp3.com/wp-content/uploads/blank.png)
Before you move forward with agency remuneration, make sure you look back
![What to do if you think you are being overcharged by an agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
What to do if you think you are being overcharged by an agency
![Assess your agency's performance with accurate agency benchmarks](https://www.trinityp3.com/wp-content/uploads/blank.png)
Assess your agency’s performance with accurate agency benchmarks
![Scope of Work Monitor](https://www.trinityp3.com/wp-content/uploads/blank.png)
How the Verificom Agency Fee Calculator helps agencies and advertisers agree agency fees
![What is the best way to benchmark agency compensation](https://www.trinityp3.com/wp-content/uploads/blank.png)
What is the best way to benchmark agency compensation?
![Why lower agency retainers lead to higher production costs](https://www.trinityp3.com/wp-content/uploads/blank.png)
Why lower agency retainers lead to higher production costs
![The importance of rates in assessing an agency and their people](https://www.trinityp3.com/wp-content/uploads/blank.png)
The importance of rates in assessing an agency and their people
![A simple way to check your advertising agency fees](https://www.trinityp3.com/wp-content/uploads/blank.png)
A simple way to check your advertising agency fees
![How do your agency rates stack up and why?](https://www.trinityp3.com/wp-content/uploads/blank.png)
How do your agency rates stack up and why?
![Agency remuneration benchmarking is more than just rates](https://www.trinityp3.com/wp-content/uploads/blank.png)
Agency remuneration benchmarking is more than just rates
![How to step beyond simply cost benchmarking your advertising agency](https://www.trinityp3.com/wp-content/uploads/blank.png)
How to step beyond simply cost benchmarking your advertising agency
![The top 5 agency accounting practices that irritate clients](https://www.trinityp3.com/wp-content/uploads/blank.png)
The top 5 agency accounting practices that irritate clients
![The dangers of misusing benchmarking](https://www.trinityp3.com/wp-content/uploads/blank.png)
The dangers of misusing benchmarking
![What is included in your advertising agency overhead cost and what is not?](https://www.trinityp3.com/wp-content/uploads/blank.png)