TrinityP3’s fee benchmarking service is designed to help businesses gain greater clarity around the fees and charges associated with marketing agency services. By comparing the fees charged by different agencies and analysing industry standards, businesses can gain a more accurate understanding of how much they should be paying for marketing services, and whether they are getting good value for their money.
Here we provide a range of resources to help you get started with this process. Whether you are looking to review your current agency fees, negotiate a new contract, or simply gain a better understanding of how agencies charge for their services, our articles allow you to make more informed decisions and achieve better outcomes for your business.
Find more information on agency commercials arrangements here or explore more details and insights below.
Past, present or future – which tells you more about your agency fees?
Wondering if your agency fee is fair and reasonable? When we benchmark agency fees against a scope of work there ...
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The problem with setting agency fees is most are making it up
Would it surprise you that many agencies set their resource plan to the agreed fees? In the absence of any ...
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What is more important in assessing agency fees, productivity or price?
If Oscar Wilde was alive today, would he write that a marketer “is someone who knows the price of everything ...
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Is the problem with agency fee benchmarking simply a matter of statistics?
It is often quite annoying when asked if we sell our industry benchmarks, You see, over more than a decade ...
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Is there nothing fair or reasonable about agency remuneration?
During more than 15 years of agency benchmarking and negotiations two words I have often heard repeated in these discussions ...
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Cost benchmarking and value benchmarking your agency, which one gives the best results?
In response to the question of “What is a cynic?” Oscar Wilde wrote “A man who knows the price of ...
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The flawed economics of falling agency salaries and falling overhead rates
It is interesting that when you listen to some marketing procurement and consultants there appears to be a consistent story ...
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Five common traps when assessing or defending agency value
Benjamin Graham famously wrote ‘Price is what you pay. Value is what you get.’ He was a smart guy, and ...
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Before you move forward with agency remuneration, make sure you look back
For more than a decade, we have been helping advertisers to benchmark and improve their agency remuneration arrangements. We do ...
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What to do if you think you are being overcharged by an agency
It was an interesting conversation recently, with the head of a digital agency that had found themselves in a dispute ...
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How the Verificom Agency Fee Calculator helps agencies and advertisers agree agency fees
Recently we were presenting the results of an agency remuneration-benchmarking project to an advertiser and members of the team asked ...
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What is the best way to benchmark agency compensation?
Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
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Why lower agency retainers lead to higher production costs
It is common to have creative agency, and increasingly digital agency fees, broken into two component parts. First is the ...
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Agency remuneration benchmarking is more than just rates
Last year I was contacted by a major advertiser's global procurement team asking if I would tender to provide them ...
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How to step beyond simply cost benchmarking your advertising agency
A marketer called me the other day and asked "Can you benchmark agency fees?" I told them that we had ...
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The top 5 agency accounting practices that irritate clients
My mother always used to say that "trust is earned, not given". Which is just like money then - most ...
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The dangers of misusing benchmarking
I have written previously about the failing of benchmarking in advertising and marketing, and yesterday I was talking with an ...
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A step by step approach to calculating ad agency resource rates and head hour costs
Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
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What is included in your advertising agency overhead cost and what is not?
One area of agency remuneration that creates confusion for many marketers, procurement and even agencies is the calculation of the ...
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We ...
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The importance of overhead in agency compensation
There are a number of variables involved in the most common head hour or cost based agency compensation models being: ...
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How to calculate the real value of your advertising agency retainer
The real value of your agency retainer is in the mix of resources, not just the level or resources. What ...
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