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In this issue

Placing a financial value on a sustainable business Webinar: The challenges of marketing in a carbon constrained future White Paper: How will marketing evolve in a carbon-constrained future? Podcast: Managing Marketing – Sustainable marketing, what does it mean for marketers? Has Australia moved from environmental trailblazer to carbon pariah?
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Newsletter 8 March 2017

Welcome to the 8 March edition of TrinityP3’s e-news


Placing a financial value on a sustainable business

Beyond saving the planet, some may question the value of embracing an environmentally sustainable marketing strategy. But in fact, the benefits go beyond simply the feel-good factors and are core to delivering tangible financial benefits to any organisation.

You can read more about this topic here.    

Webinar: The challenges of marketing in a carbon constrained future

Even if you are a Climate Change denier, the fact is, the global community and Governments are embracing the realities of minimising carbon pollution. In the face of this carbon constrained future, how will you meet the challenges and deliver the benefits of embracing an environmentally sustainable strategy? This webinar provides a view of the issues and challenges you need to consider.

You can read more about this topic here. Watch the webinar video here.    

White Paper: How will marketing evolve in a carbon-constrained future?

Whilst TrinityP3 has been promoting the idea of being environmentally aware of the way in which we advertise, many environmental products still advertise in a manner that is not environmentally friendly. This White Paper covers a range of views on the impacts of advertising and marketing on the environment which, when pulled together, provides a comprehensive review of the challenges and opportunities faced by advertisers and their media agencies. 

Download your free copy here.    

Podcast: Managing Marketing – Sustainable marketing, what does it mean for marketers?

Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing, and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy.

Listen to the Managing Marketing podcast and read more about this topic here.    

Has Australia moved from environmental trailblazer to carbon pariah?

There was a time a decade ago when Australia was a leader in environmental awareness and Climate Change policy. Ten years on, while Australia and many other western nations have stood still, others including China, are embracing and transforming change with renewable energy and environmental sustainability programs. So, where does this leave the Australian market?

You can read more about this topic here.    

How Autonomous Vehicles will disrupt the automotive industry: what does this mean for marketers and the environment

The automotive industry is being massively disrupted by the technology of autonomous vehicles. Beyond the car manufacturers, this technology will also disrupt all the associated transport industries including taxis, Uber, car rentals and the like. What does this industry disruption mean for marketers?

You can read more about this topic here.    

On the Couch with Christopher Sewell on Sustainable Marketing

In this episode of On the Couch, Darren Woolley is joined by TrinityP3 sustainable marketing expert, Christopher Sewell, to discuss climate change and how is this impacting marketing and marketers; how media advertising impacts climate change; his CO2 Counter, which can calculate carbon emissions for a range of marketing activities, including optimising media planning in the same way that some use GRPs and CPM.

Watch the video here.    

What’s Hot

Here are the most read, most shared and most commented on articles from the TrinityP3 blog in the past month:
  1. The negative impact of overworked agency staff on agency remuneration 
  2. What are we to make of the holding companies in 2017? 
  3. How TrinityP3 achieved 200,000 website visitors (and how you can too) 
  4. Time for marketers to follow P&G’s lead and apply the Golden Rule 
  5. The importance of financial analysis in determining marketing priorities 
  6. Marketing transformation: a cautionary tale of two marketers and two very different outcomes 
  7. The impact of Autonomous Vehicles on marketers and the environment
  8. The real problem with data is marketers don’t know how (or when) to use it 
  9. Managing Marketing: The media industry, women in media, and the state of the media 
  10. How does TrinityP3 rate as Management Consultants against these 7 critical qualities? 
     Most in Demand for this Month
These are some of the major projects that the TrinityP3 team has been working on during last month:
  • One of the Australia’s largest charities engaged TrintiyP3 to assist with an agency roster realignment.
  • A leading energy provider used our knowledge and analytics to help them find a new media partner.
  • A global charity asked us to conduct a bespoke results-orientated evaluation and assist with recommendations for future marketing strategy.
  • A top tier financial institution asked us to design a new agency roster model.
  • A global fast food company requested our services to appoint the correct lead agency, then plan the implementation, roster modelling and internal alignment.
  • We calculated a large SE Asian FMCG company’s zero-based budgeting model.
 

If you would like assistance or advice on any aspect of your marketing spend, contact us today for a confidential discussion. In other news Click here to view TrinityP3 testimonialsBusiness Events Click here to view up coming business events Are you working at an Agency? Keep your Agency Register details up to date. Click here

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