The TrinityP3 for Five Newsletter

TrinityP3 for FIVE Newsletter

The five essential stories of the week and why they matter

Each week TrinityP3 curates the TrinityP3 for FIVE newsletter which gives you the five things you should read this week. The newsletter is a digest which comes every Sunday and gives you five minutes of reads to prepare you for the week ahead.

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See previous editions below:

Is TikTok scrolling a drug? | Google ad tech empire in jeopardy | The role of strategy in AI era | HoldCos to arbitrage retail media – Oct 12

OMG looks to put the pieces together | AI loses its ‘ick’ factor | Brand-building era for ChatGPT & Co – Oct 5

F List names and shames agencies | Trump causes Tylenol brand crisis | Free speech test as Kimmel returns | UK guidance on govt pitches – Sep 28

Cindy Rose steals a line from The Godfather | Pulling up the career ladder | Real life News succession | A vision of our AI marketing future? – Sep 14

Lion CMO gets top job | What is holding creator economy back | Lack of creativity kills Hollywood | AI’s social impact – Sep 7

TV measurement battles | Google break-up: the implications | Cannes and Cracker Barrels SNAFUs | Foresters on AI’s seventh wave – Aug 31

Brand rage-bait, all the rage | Meta marks own homework (again) | Bryon Sharp: marketers ‘obsessed’ with wrong metrics – Aug 24

Sorrell in merger talks? | TA delivers lesson in consistency | ISBA questions pitch payments | Telstra goes interstellar – Aug 17

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Managing Marketing: Navigating The Growing Complexity Of Agency Roster Management

Nathan Hodges, Managing Director of TrinityP3 ANZ, discusses the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. Their conversation emphasises the need for marketers to actively manage their agency relationships and adapt ...

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