Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Personal Brand Building For Business Leaders
Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their ...
Managing Marketing: Dealing With Complexity And Uncertainty In Marketing
Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has ...
Managing Marketing: Closing The Gap By Aligning Marketing To Business
Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their ...
Managing Marketing: Managing Agency Brands For The Long Term
Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency ...
Managing Marketing: The World Of Wine
Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, ...
Managing Marketing: When PR Takes The Lead In Marketing Communications
Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations ...
Managing Marketing: The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order
Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them ...
Managing Marketing: Media Brawn Versus Media Brains
Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. There was a time when media was all about the buying. For some ...
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of ...
Managing Marketing: The Good And The Bad Of Integrated Agencies
Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working on and working with an integrated agency model, sharing the lessons learned along the way. With digital media and technology, we saw the rise of ...
Managing Marketing: How To Build A Kick-Ass Advertising Agency
Peter Levitan is an agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. In a ...
Managing Marketing: The Impact Of The Falling CMO And Agency Tenure
Arthur Fleischmann, Group CEO and Country Manager for WPP, has the experience of launching and growing his successful agency and managing one of Canada's major holding company groups. In the past two decades, we heard reports CMO tenure is getting shorter, some reporting it at ...
Managing Marketing: The Qualification Based Selection Process For Agencies
Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies. It ...
Managing Marketing: Pitch Watch And A Better Way To Select Agencies
Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of publishing another industry ...
Managing Marketing: The Corporate Charade
Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, an aspiring ally for gender equality, a tad Dyslexic (but not heaps), and now an author, with the release of his book The Corporate Charade; why not just be yourself at work? ...
Managing Marketing: Agency Trends At The New York City AdForum
Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies (global, regional and ...
Managing Marketing: Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation
Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...