Managing Marketing Podcasts

Managing
Marketing Podcasts

Ideal for marketers, advertisers, media and commercial communications professionals.

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.

Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.

More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.

The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.

Managing Marketing: The world of the brand experience agency
Managing Marketing: The world of the brand experience agency
Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, ...
Managing Marketing: Portfolios, creativity and consistency in a fickle world
Managing Marketing: Portfolios, creativity and consistency in a fickle world
Alana Burnside is the marketing director of the Industry Super Fund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency, the potentially life-changing importance of superannuation marketing, and the power of consistency in a marketing world often ...
Managing Marketing: Ageism In Advertising And The Role of Stereotypes
Managing Marketing: Ageism In Advertising And The Role of Stereotypes
Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap.  Her article was independently ...
Managing Marketing: Value Based Pricing For Agency Fees
Managing Marketing: Value Based Pricing For Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with ...
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed ...
Managing Marketing: The Competitive Advantages Of A B-Corp Agency
Managing Marketing: The Competitive Advantages Of A B-Corp Agency
Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas, and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies ...
Managing Marketing: Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Managing Marketing: Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the ...
Managing Marketing: A Broader Role For Creativity In Marketing
Managing Marketing: A Broader Role For Creativity In Marketing
Kirsty Muddle is the CEO of dentsu Australia and New Zealand, and Cate Stuart-Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot ...
Managing Marketing: The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
Managing Marketing: The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
Kat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services.  Nearly 73% of adults in the United ...
Managing Marketing: The Ins And Outs Of In-House Agencies
Managing Marketing: The Ins And Outs Of In-House Agencies
David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks ...
Managing Marketing: Advertising And Creativity North Versus South
Managing Marketing: Advertising And Creativity North Versus South
Dani Bassil started her career in Sydney before migrating to the UK early this century to work in a number of highly respected agencies, including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up the ...
Managing Marketing: Personal Brand Building For Business Leaders
Managing Marketing: Personal Brand Building For Business Leaders
Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their ...
Managing Marketing: Dealing With Complexity And Uncertainty In Marketing
Managing Marketing: Dealing With Complexity And Uncertainty In Marketing
Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus. A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has ...
Managing Marketing: Closing The Gap By Aligning Marketing To Business
Managing Marketing: Closing The Gap By Aligning Marketing To Business
Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of ...
Managing Marketing: Rethinking Client Conflicts Of Interest
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their ...
Managing Marketing: Managing Agency Brands For The Long Term
Managing Marketing: Managing Agency Brands For The Long Term
Patrick Rowe is the CEO of Saatchi & Saatchi Australia, a powerhouse agency brand considered one of the most successful in the world. Founded in 1970 in London, it became known as the place where nothing is impossible. It also became the largest advertising agency ...
Managing Marketing: The World Of Wine
Managing Marketing: The World Of Wine
Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, ...
Managing Marketing: When PR Takes The Lead In Marketing Communications
Managing Marketing: When PR Takes The Lead In Marketing Communications
Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations ...

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Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching ...