Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: 20 Years Of Digital Marketing In One Episode
Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 Years’ Experience in one day. While it may feel ...
Managing Marketing: Brand, Growth and Business Value
Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins; she has also been the Global Creative Director at natural skincare brand, Jurlique, Director ...
Managing Marketing: The Transition, Evolution, and Marketing in Student Care
Carolyn Bendall is the CMO at Swinburne University of Technology. David Angell and Carolyn discuss her transition from Financial Services to Higher Education, which is best, decentralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid of marketing and tech; contrasting ...
Managing Marketing: The Rise Of An Independent Agency
Steve O’Farrell is co-founder and Managing Director of The Royals, one of Australia's most recognised independent agencies. David Angell and Steve talk about the importance of agency branding, client-agency dynamics in the post-COVID world, the industry's attractiveness to new talent, what Steve would say to ...
Managing Marketing: The Transformation Of Marketing Procurement
David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder Darren Woolley first met David, he was procuring ‘point ...
Managing Marketing: CX Customer Experience
Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpick the world of customer and user experience. The marketing industry is well known for its TLAs – Three Letter Acronyms such as RTB, CPM, B2B, SEO and ...
Managing Marketing: The Pitch Positive Pledge
Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies ...
Managing Marketing: The Revitalization Of An Iconic Brand
Jamima White is the General Manager of Marketing at Target Australia. Target is an iconic brand, operating in a category that in the last 20 years has seen disruption like no other - from the rise of e-commerce through to COVID and beyond. Amongst other ...
Managing Marketing: Solving The Advertising Talent Crisis
Sam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian families through schools nationwide. Here, industries can educate, inspire and engage students, parents and teachers into understanding and considering a career in this ...
Managing Marketing: Why Advertising Can’t Sell, Won’t Sell
Steve Harrison is an award-winning copywriter, creative director, Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why Adland has stopped selling and started saving the World. Steve talks about what inspired him to write the book and explores ...
Managing Marketing: Creativity In Brand Purpose
Shyaire Ganglani and Seamus Fagan are Associate Creative Directors of the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, ...
Managing Marketing: What Is Creativity?
Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as ...
Managing Marketing: Dealing With The Challenges Of Media
Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at ...
Managing Marketing: High-Performance Agency Teams
Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing ...
Managing Marketing: The Latest Trends In ESG And Its Impact On Marketing
Rob Shwetz has worked in marketing, media and advertising worldwide, from Asia to North America and now in Australia. He is a B-Lab trained B Consultant, a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a ...
Managing Marketing: What It Means To Be A Cool, Old Guy
Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a ...
Managing Marketing: The Importance Of Lifetime Learning
Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo ...
Managing Marketing: The Dearth Of Data In Diversity And Inclusion
Dharshi Harindra is a lawyer and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor ...
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Our Latest Podcast:
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they ...