Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The Dearth Of Data In Diversity And Inclusion
Dharshi Harindra is a lawyer and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor ...
Managing Marketing: The Trials And Tribulations Of The Marketing Leader
Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what ...
Managing Marketing: What Makes A Great B2B Marketing Strategy
Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales ...
Managing Marketing: Bridging The Divide Between Brand And Experience
Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg ...
Managing Marketing: How Audio Is Transforming Measurement
The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and ...
Managing Marketing: “Are You Ready For A Branded Podcast?”
It's easy to make a podcast, right? You just need an idea, buy a mic, and off you go, right? ... Wrong! Multiple factors make or break a podcast, and if you don't start in the right place, you're setting yourself up for failure. In ...
Managing Marketing: The Transformative Power And Magic Of Audio Branding
Josh Butt is the Founder and Executive Producer of the Audio Content Agency Ampel. In this three-part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio-on-demand has had exceptional ...
Managing Marketing: Building Purpose Inside The Business
Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be ...
Managing Marketing: Uniting Brand Channels and Content
Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and ...
Managing Marketing: Marketing To The Chinese Market
Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights ...
Managing Marketing: How To Become A Smarter Digital Marketer
James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best-selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother ...
Managing Marketing: Marketing And Sales For Agribusiness
St John Craner is the Managing Director of Argraian, an independent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farmland of Essex and started his career at McCann in the UK before finding his ...
Managing Marketing: Marketing To Fill The National Blood Supply
Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in an NFP environment, the complexity ...
Managing Marketing: Creativity, Purpose And Cheese
Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the ...
Managing Marketing: The Agency View Of Pitching And Procurement
Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues agencies face in pitching and had her reflect on the invaluable role pitch consultancy ...
Managing Marketing: Working in Global Markets and The Future of The Agency
Anathea Ruys is CEO, UM Australia. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the ...
Managing Marketing: The Climate Crisis And Creativity
Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing ...
Managing Marketing: Marketing Soup, Scotch And Transport Services
Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included a solid grounding in marketing ...
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Our Latest Podcast:
Managing Marketing: Closing The Gap By Aligning Marketing To Business
Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with ...