Managing Marketing Podcasts

Managing
Marketing Podcasts

Ideal for marketers, advertisers, media and commercial communications professionals.

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.

Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.

More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.

The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.

Managing Marketing: The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order
Managing Marketing: The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order
Laura Aldington, Jon Austin and Simone Gupta are also known as Supermassive, the new agency launched recently and with a bang in Australia. In a wide-ranging discussion, the team shares their story, inspirations, views on challenges and enablers in the market, and what drives them ...
Managing Marketing: Media Brawn Versus Media Brains
Managing Marketing: Media Brawn Versus Media Brains
Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading.  There was a time when media was all about the buying. For some ...
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees
Managing Marketing: The Impact Of Artificial Intelligence (AI) On Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of ...
Managing Marketing: The Good And The Bad Of Integrated Agencies
Managing Marketing: The Good And The Bad Of Integrated Agencies
Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working on and working with an integrated agency model, sharing the lessons learned along the way. With digital media and technology, we saw the rise of ...
Managing Marketing: How To Build A Kick-Ass Advertising Agency
Managing Marketing: How To Build A Kick-Ass Advertising Agency
Peter Levitan is an agency whisperer with experience managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients. He can help you build a happy, healthy, unignorable, successful lead generation agency. ​​In a ...
Managing Marketing: The Impact Of The Falling CMO And Agency Tenure
Managing Marketing: The Impact Of The Falling CMO And Agency Tenure
Arthur Fleischmann, Group CEO and Country Manager for WPP, has the experience of launching and growing his successful agency and managing one of Canada's major holding company groups. In the past two decades, we heard reports CMO tenure is getting shorter, some reporting it at ...
Managing Marketing: The Qualification Based Selection Process For Agencies
Managing Marketing: The Qualification Based Selection Process For Agencies
Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies. It ...
Managing Marketing: Pitch Watch And A Better Way To Select Agencies
Managing Marketing: Pitch Watch And A Better Way To Select Agencies
Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. But when it came to pitching, instead of publishing another industry ...
Managing Marketing: The Corporate Charade
Managing Marketing: The Corporate Charade
Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, an aspiring ally for gender equality, a tad Dyslexic (but not heaps), and now an author, with the release of his book The Corporate Charade; why not just be yourself at work?  ...
Managing Marketing: Agency Trends At The New York City AdForum
Managing Marketing: Agency Trends At The New York City AdForum
Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New York City. This is an annual opportunity for the pitch consultants from around the world to meet with the agencies (global, regional and ...
Managing Marketing: Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation
Managing Marketing: Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation
Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced ...
Managing Marketing: The Challenges Of Retail Marketing
Managing Marketing: The Challenges Of Retail Marketing
Chris Gilroy has built his career with a keen focus on the top and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated ...
Managing Marketing: Talking Strategy, Planning And Tactics
Managing Marketing: Talking Strategy, Planning And Tactics
Mahesh Enjeti is the "Thinkerer" at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his return visit to Managing Marketing, we discuss the role of strategy in marketing and why strategy is more important for marketers than ever ...
Managing Marketing: Trials, Tribulations & Triumphs in Media
Managing Marketing: Trials, Tribulations & Triumphs in Media
Claire Fenner is the newly appointed CEO of Atomic 212, one of Australia's most established media indies. David and Claire discuss what the role of CEO means in today’s industry and why that has to be different to what it was ten years ago; agency ...
Managing Marketing: 20 Years Of Digital Marketing In One Episode
Managing Marketing: 20 Years Of Digital Marketing In One Episode
Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 Years’ Experience in one day.  While it may feel ...
Managing Marketing: Brand, Growth and Business Value
Managing Marketing: Brand, Growth and Business Value
Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola’s career commenced as a designer at global brand consultancy Wolff Olins; she has also been the Global Creative Director at natural skincare brand, Jurlique, Director ...
Managing Marketing: The Transition, Evolution, and Marketing in Student Care
Managing Marketing: The Transition, Evolution, and Marketing in Student Care
Carolyn Bendall is the CMO at Swinburne University of Technology. David Angell and Carolyn discuss her transition from Financial Services to Higher Education, which is best, decentralized or centralized marketing structures; managing vulnerable students through a pandemic with the aid of marketing and tech; contrasting ...
Managing Marketing: The Rise Of An Independent Agency
Managing Marketing: The Rise Of An Independent Agency
Steve O’Farrell is co-founder and Managing Director of The Royals, one of Australia's most recognised independent agencies. David Angell and Steve talk about the importance of agency branding, client-agency dynamics in the post-COVID world, the industry's attractiveness to new talent, what Steve would say to ...

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Our Latest Podcast:

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching ...