Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Marketing Analytics
Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious ...
Managing Marketing: High Performing Culture and Business Transformation
Renee Amor (on the left) is the General Manager Marketing & Communication, and Lucy Lithgow (on the right) is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values ...
Managing Marketing: The Climate Crisis And Communications
Belinda Noble is a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations ...
Managing Marketing: The Power of Mentoring In Marketing
Simone Allan (right, with TrinityP3 CEO, Darren Woolley) is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for ...
Managing Marketing: Advertising, Marketing and Business Management
Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and ...
Managing Marketing: The How, What And Where Of In-House Agencies
Chris Maxwell is the Founder and Managing Director of lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries and how this experience inspired him to develop and offer ...
Managing Marketing: Strategy, Creativity and Where it all Went Wrong
Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity to review and rethink everything they may ...
Managing Marketing: Data Driven Marketing Last Year And Next
Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights ...
Managing Marketing: Being a Creative in Network, Indie and In-house Agencies
Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative ...
Managing Marketing: Interactive Advertising Last Year and Next
Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about ...
Managing Marketing: People Powered Growth
Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does ...
Managing Marketing: The Law, Journalism, Media And Marketing
Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. Azadeh shares her approach ...
Managing Marketing: Creativity And Innovation In Media
Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a ...
Managing Marketing: The Problems With Programmatic
Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of ...
Managing Marketing: Advertising and Marketing Last Year and Next
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 ...
Managing Marketing: How Independent Agencies Win Corporate Clients
Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors ...
Sweathead: How money works in agencies
Mark Pollard is the Strategy CEO at Mighty Jungle, New York City. He is also an author, keynote speaker, podcaster, agent provocateur and more. At Mighty Jungle, Mark helps leaders, marketers, and agencies get out of their heads and into the wild using a combination ...
Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he ...
Our Latest Podcast:
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country's most high-profile media pitches. Based on the State of The Pitch Australia Research results, he is here to discuss the implications for media agencies and their pitches. Since the ...