Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Social Media Marketing and the Law
Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks with Darren on the legal issues concerning social media, particularly about the role of copyright, intellectual property and trademarks but also many of the ...
Managing Marketing: The major challenges facing Marketers and their Brands
Bill Merrick, Managing Director of TrinityP3 UK has had an extensive career as both a marketing director and in regional and global roles on the agency side. Here he chats with Darren on the challenges facing marketers with growing expectations from boards and shareholders, greater ...
Managing Marketing: The need for the commercial management of marketing
Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of ...
Managing Marketing: The rapid evolution of marketing procurement?
Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities ...
Managing Marketing: The importance of social media making the CEO the public face of business
Suzie Shaw , CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the public face of the organisation through social media. It challenges the conventional gap between marketing and ...
Managing Marketing: What keeps the CMO awake at night and why?
Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of ...
Managing Marketing: The expanding role of the media agency in marketing
Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats with Darren on media, new business and why media agencies struggle with new business along with the increasing role of data in influencing media decisions and the how media agencies and creative agencies ...
Managing marketing: the death of advertising and the power of creativity
Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver ...
Managing Marketing: Putting the value back into agency remuneration
Managing Marketing: The changing economics of the advertising agency business
Michael Farmer, Chairman of Farmer & Company and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of ...
Managing Marketing: The transformation of the client / agency ecosystem
Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of consulting firms who are increasingly acquiring digital agencies to expend their range of marketing services. You ...
Managing Marketing: good agency contracts and good contractual practice
Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client / agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a ...
Managing Marketing: The changing role and challenges of global procurement
Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of ...
Managing Marketing: bad pitch practice and better ways of working with agencies
Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot out is the ideal way to select an agency. Debra and Darren discuss the limitations of the creative pitch and then explore a new way of engaging with agencies that ...
Managing Marketing: The disruptive effect of change on organisations
Ashton Bishop, CEO of Step Change returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisations and their marketing. They explore the drivers, the effect of change fatigue and explore the benefits of embracing change ...
Managing Marketing – Programmatic media buying, the opportunities and the considerations
Gil Snir, Chief Marketing Officer at Benchmarketing talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy. You can listen to the podcast here: ...
Managing Marketing: The complex issue of ever expanding agency rosters
Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service centric companies such as telcos and financial services. You ...
Managing Marketing – Data, big data and the transformation of market research
Mark Fletcher, Director, ShopScience discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying ...
Our Latest Podcast:
Managing Marketing: Life CV, The Joys And Perils of Freelancing, And THAT Campaign Brief List
Carolyn Watson is a Melbourne-based freelance copywriter who achieved some LinkedIn fame with her unique and original ‘Life CV’ post. In a wide-ranging discussion, Carolyn and Ellie talked about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate, ...