Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The Trials Of The Pitch Consultant
Stephan Argent is the founder and principal of Listenmore Inc, Canada’s leading advertising pitch consultancy. He talks with Darren on his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into ...
Managing Marketing: The Seven Customer-Centric Shifts
This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who have been studying the way customer-centric transformations occur within organisations both successfully and unsuccessfully. In the process they have clearly defined the requirements of a successful customer-centric ...
Managing Marketing: Building Powerful Relationships Through Direct And Respectful Communication
Clement Toulemonde is the Partner in Charge of International Development at Interactifs, a company that teaches how to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfill, having grown ...
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities ...
Managing Marketing: The Power Of Experience
Meredith Cranmer is Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her ...
Managing Marketing: Ethical Marketing
Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and ...
Managing Marketing: Doing Business In China
Annette Sharp is the Director of China Digital, the China Visitor Experience Agency who work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about ...
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about ...
Managing Marketing: Marketing and Advertising Doing Good
Hervé de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages ...
Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences
Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional ...
Managing Marketing: Intellectual Property and Innovation
Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the host of the podcast Brand & New for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally ...
Managing Marketing: The Role And Importance Of A Healthy Trade Media
Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that ...
Managing Marketing: Making Older Women Uninvisible In Business
Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in ...
Managing Marketing: Sustainable Brand Purpose
Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as being good for business and why some markets ...
Managing Marketing: Corporate Gaslighting In Advertising
Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being ...
Managing Marketing: Covid-19 And The Importance Of Leadership And Resilience
Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, ...
Managing Marketing: The Challenges Of Global Marketing Implementation
Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers ...
Managing Marketing: Cross Cultural Marketing In Asia
Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fast growing multi-award winning cross cultural multilingual digital marketing company. Here she talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers ...
Our Latest Podcast:
Managing Marketing: The Ethics And Challenges Of Zero Net Marketing
James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works with Marketers, Agencies, and Media owners to help them plan a path to net zero by reducing and eliminating carbon emissions related to content creation and media activities ...