Technology is driving business change and business change is driving marketing change. So if your marketing strategy and requirements are changing, how does your marketing structure need to change? After all, structure follows strategy, so find out how you may need to structurally catch up here in a Golden Minute.
Historian Alfred Chandler coined the phrase “Structure follows strategy?”
Well when was the last time your marketing strategy changed?
Yet you probably still have the same structure the company had
twenty years ago.
Sure, you have most likely bolted on digital and customer data analytics operates in another part of the building.
With all the talk about brands becoming more customer centric and designing a better customer experiences it is clear strategies are changing.
So if structure really supports strategy then isn’t it time to align your structure to your new marketing strategy?
When you’re ready for change we can help you.