advertisers and anyone interested in delivering improved performance in their marketing, media and advertising investment for their organisation.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
For Procurement
and sourcing professionals interested in maximising the performance of the marketing, media and advertising investment in their organisation.
For Agencies
marketing vendors and suppliers, ad-tech and mar-tech companies, and strategy and analytics firms looking to grow through proving superior value.
For Everyone Else
and anyone interested in optimising marketing, media and advertising performance – journalists, academics, students, industry associations and more.
Watch our video
For more than a decade, marketing has had its costs reduced, while expectations for delivering company growth have grown. Meanwhile technology has been providing greater opportunities and at the same time greater challenges. No wonder marketers are facing more complex problems than ever before.
What are your major marketing challenges?
Agency Selection: The Pitch Consultant’s Definitive Guide for 2021
TrinityP3 has been helping clients with successful agency selection for over 20 years now so it stands to reason that we might know a thing or two about the process. This definitive guide answers every question you are likely to ever have about pitches and agency selection.
Read the guide
Advertising Agency Fees – A Comprehensive Guide for Marketing
How is advertising agency pricing agreed, how do agencies get paid, how should agencies get paid, and is there a better way? For many years, TrinityP3 has worked with marketers and agencies across a variety of projects where pondering these questions and providing answers sit at the heart of challenge and opportunity.
Read the guide
From the Blog
-
Managing Marketing: Why Procurement are the Marketing Good Guys
Matt Perfect believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs. Podcast here.
-
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
-
Is purpose really what the consumer is seeking?
Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true?
Testimonials
Customer satisfaction is the ultimate goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
From the initial scoping meetings and workshops, to the last pitch presentation and final close-out calls, TrinityP3 delivered every step of the way. They were extremely professional, knowledgeable and helpful. We’re thrilled with the outcome and we look forward to working with our new partners.
The TrinityP3 team managed our media tender process from start to finish with expertise and efficiency. Their industry knowledge, financial insights and benchmarking tools added value at every stage, and they ensured that the result was exactly the right one for the Aussie brand and business.
TrinityP3 have been a true strategic marketing partner for the transformation of our creative agency roster and ensuring alignment between marketing strategy and delivery capabilities. We have gone from over a hundred buying points and limited brand governance to a holistic approach with strong oversight.
We went through a process that included Chemistry, Strategy Workshops and ultimately Creative Presentations. The end result – an agency that challenges us with unique ideas, fantastic strategic thinking and a focus on the things that matter most to our business. I couldn’t be more pleased with the process.
The level of talent on our eventual agency shortlist made it hard to choose, but the TrinityP3 team was always there with sound, independent advice to ensure we ended up with the best-fit partner. The level of financial and industry insight they brought to the commercial assessment was invaluable.
TrinityP3 introduced us to several excellent agencies who were passionate about our mission, which made our decision hard. The process they led us through was rigorous but always engaging, and together with their support and advice gave our team confidence our selection was the right one.
Industry Polls
While we work with a wide range of clients, agencies, tech and marketing suppliers across marketing, media and advertising, our TrinityP3 Industry Polls gives the wider industry an opportunity to be counted on the issues we believe are of interest or importance. Have your say here and make sure you share the poll with your colleagues and friends on social media so we get the widest representation possible.
TrinityP3 Resources
On the Couch
On the Couch is a fortnightly catch up where we discuss and solve the problems of the marketing world today.
Newsletter
All the insight you need to stay one step ahead of the industry. Stay up to date. Stay relevant. Stay informed.
Books
Darren Woolley’s Top 50 Marketing Management Posts
Mobile Apps
The Resource Rate Calculator is a free industry calculator designed to calculate resource rates.
Infographics
Here we share our insights and knowledge on a range of marketing management topics and issues in visually appealing and informative infographics.
Calculators
Ever wondered how much that head hour rate equates to an annual salary? Simply enter the head hour rate and we will calculate the equivalent annual salary.
Agency Register
If you’re an advertising agency or media or marketing supplier interested in improving your business performance then you have come to the right place.
White Papers
The purpose of our TrinityP3 White Paper is to bring together a selection of work dealing with specific topical issues facing marketing media, advertising and marketing procurement.
Podcasts
Listen and subscribe to podcasts by TrinityP3 including Darren Woolley’s Managing Marketing and David Angell’s Media Angles.
TrinityP3 Downloads
Here you can download a wide range of resources one digital marketing, television production and more for free.
Business Partners
TrinityP3 builds strategic business partnerships in order to service our clients and share our next practise methodologies locally, regionally and globally.
Industry Business Events
Discover upcoming industry events and get exclusive discounts as a TrinityP3 client, friend or supporter.
Industry Business Events
Discover upcoming industry events and get exclusive discounts as a TrinityP3 client, friend or supporter.
