This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.
On April 10, 2006 we published our first blog post titled “Where have all the directors gone?”. Over the next few years we posted new content infrequently and irregularly. (In September and October that year we posted more than we did for all the following year 2007).
These early posts were informative for when we focused on embracing the blog, in late 2010, as an opportunity to share the huge amount of information and insights we were gathering in our marketing management consulting work. Within 12 months the traffic to the website and the blog had increased 300% and the number of people visiting the site each month has now risen to more than 15,000 people globally.
Towards the end of 2013 we realised that by publishing three posts a week we had produced more than 150 posts for the year. Obviously some of these had attracted more and gained greater engagement than others. We challenged Mike Morgan to analyse the data and compile a list of the top 50 most popular posts based on readership, sharing and comments.
This led to the publication of the “Top 50 Marketing Management Posts of 2013” as a paperback and an e-book. More than 200 pages covering storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction), great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited) and Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.
Plus there were contributions from the TrinityP3 past and present including Nathan Hodges on Pitching, Mike Morgan on SEO, social media planning and content strategy and Nick Hand and Esther Selvanayagam on agency remuneration and finance.
The book is still available here in limited numbers in paperback or e-book.
Top 50 Marketing Management Posts of 2014
Following the industry and category success of last year, we decided to analyse the Top 50 Marketing Management Posts for 2014. Mike Morgan again did the analysis and produced a list that included posts from 2013 that continued to be relevant and popular.
We made the decision to publish this year’s Top 50 without repeating any of these posts and published a completely new paperback and e-book of over 200 pages covering the most popular topics in the category, including contributions from Debra Giampoli (Global Director of Agency Relationships at Mondelez International) on the agency selection process, David Little (International Procurement Specialist) on Marketing Procurement and ‘The Buyer’ on decision making and procurement.
Again there are also contributions from the TrinityP3 past and present including Stephen Wright and Stephen Benrad on Media, Anton Buchner on Data and Digital, Nathan Hodges, Georgia Suttie and Anita Zanesco on Pitching and Roster Management and Mike Morgan on SEO, Content Marketing and Social Media.
The book is now available here in paperback or e-book.
Beyond the sales and the reader feedback, it has been gratifying to get feedback like this from the many and varied industry leaders in marketing, advertising, ad agencies, procurement and consulting.
Here is what global advertisers think of the Marketing Management Book of the year…
Darren Woolley is simply different. He sees things through a different lens – a lens that is reality-based but looks way beyond conventional wisdom. He is one of the most practical, insightful thought-leaders in the marketing community. If you want a different answer, link up with Darren. He is a must read for everything he writes – and especially the Top 50 Marketing Management Posts of 2014. – Bob Liodice, President & CEO, Association of National Advertisers (ANA), USA
Here is what global marketers think of the Marketing Management Book of the year…
Trinity P3’s Top 50 Marketing Management Posts is a wonderful collection of well-written, insightful blog posts by Darren, his team, and guest writers. They deal head-on with some of the most timely and on point challenges in the industry. Whether you’re a client leader, an agency leader, or industry consultant, this book is a “must read”. – Debra Giampoli, Director, Global Strategic Agency Relations, Mondelez International
Here is what global ad agencies think of the Marketing Management Book of the year…
TrinityP3’s Darren Woolley has developed an enviable track record of providing timely, relevant, thoughtful leadership for the marketing community. TrinityP3’s guidance suggestions and pragmatic best practice tools transcend geographic boundaries and travel globally. – Tom Finneran, EVP, American Association of Advertising Agencies (4A’s)
Here is what global consultants think of the Marketing Management Book of the year.
Darren is a bit of an industry guru and not just locally but on a global platform, on all things related to management of client/agency relationships. Exuding helpful advice for advertisers and often sharing key insights on social media platforms, all of which demonstrates his very generous spirit and deep knowledge of the industry. – Debbie Morrison, Director of Consultancy & Best Practice, ISBA – The Voice of British Advertisers
Here is what global procurement think of the Marketing Management Book of the year…
TrinityP3 is at the apex of thought-leadership in the global marketing community. Their blog is a ‘must read’ for those who want to dispel marketing myths and perceived industry wisdom, and instead get a firm grip on the biggest business challenges facing the real practitioners. – Steve Lightfoot, Senior Manager – Global Marketing Procurement, World Federation of Advertisers (WFA)
To secure your copy of the “Top 50 Marketing Management Posts of 2013” and the “Top 50 Marketing Management Posts of 2014” in paperback or e-book simply click here.