This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.
A few days ago I flew to Melbourne to co-host the ‘Taking Care of Business’ podcast hosted by Jacki Mitchell.
‘Taking Care of Business’ is a dedicated radio business program live on RPP FM every Friday. The program focuses on all businesses big and small and is full of tips on marketing, finance, management, thought leadership and shares expert opinions along with insider knowledge on all things business.
Topic of the day – Marketing 101
Jacki starts the program with an introduction on the topic of the day – Marketing 101.
Today we revisit one of businesses most popular and intriguing topics – marketing. This is an area that has gone through a lot of change particularly with the advent of technology, yet the basics still apply. A varied landscape for the novice and always heavily debated amongst professionals but there is no panacea.
Today we will explore the myths, realistic expectations, and the do’s and the dont’s of this vital business ingredient.
To help me tackle this enormous task I have called in a very special co-host to help me today and who other than the ‘Mr. Wolf” of marketing communications and named one of the most powerful people in marketing today – Darren Woolley.
In this 43-minute episode of ‘Taking Care of Business’, you will learn about:
- Marketing – what is it and how is it defined in context?
- The current state of marketing in today’s digital landscape
- Brand promotion and the customer experience
- Understanding marketing in the distribution and delivery of products and services
- Digital marketing and social media for business
Listen to the full podcast here: