Let’s be honest: running an agency is an exercise in extreme resilience. Between the fragmenting media landscape, the relentless march of AI-driven […]
Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New […]
This week at the TrinityP3 offices we were greeted by a direct mail B2B promotional item from an agency wanting to “get its foot in the door with the country’s premier agency search consultancy”. While the copy was certainly flattering the dismembered silicone foot, with toenails, was disturbing and disconcerting for everyone that walked into the office. What was equally disconcerting was the fact that this emerging Queensland agency had not heard of the TrinityP3 Agency Register.
When we started managing agency search projects more than a decade ago it was fairly obvious that we would need a way of keeping up to date with the agency market. As our reputation grew, many agencies started couriering their credentials documents to us. When storage and currency of information became an issue, we decided to build our own system – The TrinityP3 Agency Register. Full details on how the new Agency Register works here: