How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Evalu8ing – Relationship Performance Monitoring
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
Why ‘no pitch’ is better than pitching for everyone involved
Pitches have become the default approach to solving problems. So here we explore why 'no pitch' is better than pitching for everyone involved.
Managing Marketing: The Current State Of Client And Agency Relationships
In this podcast Anita Zanesco shares her thoughts on the state of client / agency relationships discussing the good, the bad and the ugly. Listen here.
What irritates advertisers (and their agencies) most?
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Why you do not need to pitch your agencies every three years
Longer term relationships are higher performing relationships. Learn how you can avoid the costs and risks associated with regularly pitching your business.
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
Want better ideas? Stop killing your agency’s ideas at birth
Has someone come to you with a novel idea that you’ve shut down too quickly? Here are some do’s and don’ts that may help with responsible experimentation
Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
How marketers use Evalu8ing to increase marketing performance – Four case studies
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Better collaboration does not mean collaboration meetings
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
This book is more than a ‘how to’ for better HR. It delivers great insight, using Netflix as an example, on what it really means to be agile. Find out more.
How to Avoid The Biggest Client / Agency Relationship Killers
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them: