Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
Has someone come to you with a novel idea that you’ve shut down too quickly? Here are some do’s and don’ts that may help with responsible experimentation
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
This book is more than a ‘how to’ for better HR. It delivers great insight, using Netflix as an example, on what it really means to be agile. Find out more.
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them:
It is human nature to stick with what you know or what has been tried and tested. Are you confusing best practice with common practice? Find out here.
Marketing is in a very different place to where it was a few years ago. The challenges have certainly increased. Is your marketing challenge solution here?
This isn't an easy question and it should not be taken lightly given the financial cost and time involved. Make the right call with these 5 questions.