Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Evalu8ing – Relationship Performance Monitoring
How marketers use Evalu8ing to increase marketing performance – 4 case studies
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Better collaboration does not mean collaboration meetings
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
Book Review: Powerful. Building a Culture of Freedom and Responsibility, by Patty McCord
This book is more than a ‘how to’ for better HR. It delivers great insight, using Netflix as an example, on what it really means to be agile. Find out more.
How to Avoid The Biggest Client / Agency Relationship Killers
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them:
We’re Like Collaborating, Right?
Collaboration can be extremely powerful if applied correctly, but can be a boat anchor to progress if used incorrectly. Learn more about it here.
How To Transform Your Agency Relationships!
Do you want to make a transformative shift in your agency relationships and achieve better business results? Get started with these tips.
Take the Pledge! End Madison Avenue’s Manslaughter!
Advertisers and agencies must develop a new paradigm and work in unaccustomed ways to restore brand growth and profitability. Take the pledge here!
The danger of confusing best practice with common practice
It is human nature to stick with what you know or what has been tried and tested. Are you confusing best practice with common practice? Find out here.
What are the biggest challenges facing marketing today?
Marketing is in a very different place to where it was a few years ago. The challenges have certainly increased. Is your marketing challenge solution here?
Tips for more successful agile marketing
Doing agile marketing or looking to move to an agile approach? Beware, it’s not simply about “getting stuff out quicker”. Here's some tips on making it work
Time to pitch your agency or not? And when it is the only answer
This isn't an easy question and it should not be taken lightly given the financial cost and time involved. Make the right call with these 5 questions.
Can Procurement Fix Madison Avenue’s Mess?
Madison Avenue's mess needs to be cleaned up. Shareholder value is at stake. Find out how by working together, agencies and procurement can make change.
Which comes first, the media plan or the creative?
More and more people are asking this question. It’s a great way to sort the professionals from those trying to con their way through. So what's your answer?
Time for marketers to follow P&G’s lead and apply the Golden Rule
The Man with the Gold makes the rules. So what has been holding back marketers from defining the way they engage with media, agencies and ad tech suppliers?