“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.” – Morris Hite
As an independent consultant to marketers, TrinityP3 does not engage in consultancy to agencies. But we are passionate about connecting the right agencies with the right organisations.
Were Morris Hite still alive, we would have two respectful suggestions to make to him. First, instead of good, we should be aiming for great. Good is ordinary: great is transformational.
Secondly, an agency is not made effective just by having great products and services to advertise. It also needs great clients to work with in delivery.
There’s a fine line between good and great. But the difference, when achieved, is worth the effort.
Creation of great work is a two way street
We want to help marketers and agencies become great through the work they do together.
Our belief is that a mutually beneficial relationship sets the scene for the generation of great work. Great work builds best possible marketing output for the advertiser, and best business outcomes for the agency.
Our belief is that mutually beneficial relationships between marketers and agencies don’t happen without the right foundations. They are about many factors – certainly not just cost.
Our beliefs shape the way in which we consult with our clients on any topic related to agency suppliers.
There’s always more to learn
There are thousands of agencies across the APAC region. At TrinityP3, we keep detailed and comprehensive records of agencies across several disciplines via our Agency Register. The Agency Register is free for the agency to complete and affords you greater visibility for consideration.
If you’d like to register for new business on our global agency register, click here.
If you have already registered and wish to update your details, click here.
Need help logging in? Click here.
We’re ready and willing to talk to you
We view the strength of our agency relationships as an important part of what we do. Meeting with one of our consultants is free, and can help add depth to your Agency Register profile. If you have an up to date Agency Register profile, we’re happy to meet with you or one of your team members.
To set up a meeting with a TrinityP3 consultant, click here.
To see what other agencies have to say about working with TrinityP3, click here.
We can help take some of the pain out of pitch calculations
At TrinityP3, we understand the amount of work that goes in to pitching and negotiating new or renewed business. We’ve developed a nifty app that can ease your burden.
The Resource Rate Calculator is our world-first agency remuneration app. It allows you to quickly calculate head hour rates, annual salaries, overhead and profit mark-up and annual billable hours. It’s free, and it’s on the iPhone App Store.
You can also access our online rate calculators – click here if that’s your preference.
Do you want to get your agency name on to the global stage?
At TrinityP3, our work is becoming increasingly global in scope. We are partners with Adforum, which help marketers, consultancies and agencies to connect within their respective regions.
Why not create a profile on Adforum, with a free or premium listing.
Take a look at Adforum by clicking here.
To talk to a real person about anything on this page, contact us.
New Business Mastery for Agencies
For those agencies wanting to develop their new business strategy, we believe it is important to work with specialists, therefore we suggest you look at New Business Methodology who can provide assistance if required.
You can also download their PDF of ‘Closing on your terms’ by clicking here