Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here
This article gives a warning of the perils of waiting for the ‘knock on the door’ to discuss marketing’s inclusion in future Net Zero targets. Take a look.
In this podcast Kylie Sandercock highlights opportunities for advertising and media agencies to improve their efficiency and productivity. Take a listen.
Renee Amor and Lucy Lithgow of BPAY Group share how they engaged the whole organisation to redefine the purpose, mission, vision and values. Podcast here.
Hamish Thomson shares his insights from a career that started in advertising in the UK and took him across to marketing at Reebok and Mars. Podcast here.
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
In this podcast John Broome, CEO of the AANA shares his perspective on the challenges facing marketers and the ad industry in 2020. Take a listen here.