What are the biggest challenges facing marketing today?

Posted on July 12, 2017 by Darren Woolley
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Back in February this year we had our twice yearly get together in Sydney will all the TrinityP3 consultants from around the world, including Michael Farmer, our new Executive Chairman and the author of the best selling book “Madison Avenue Manslaughter”. Every six months we get the gang together to review and discuss the business and plan the future. Last February this conversation led to the changes you see on the TrinityP3.com site today. It was started with a conversation with Michael around the trends and challenges facing CMOs and their organisations, which could be summed up in one word – GROWTH – or more specifically the lack of it. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Comments Off on What are the biggest challenges facing marketing today?

Drowning in Marketing Deliverables

Posted on April 3, 2017 by Michael Farmer
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There’s more to the Digital and Social Revolution than programmatic media, online videos, data analysis and overnight billionaires. There’s something else, and it’s called an avalanche of workload. Ad agencies are drowning in deliverables. Scopes of Work are out of control. Advertisers are experimenting, experimenting, experimenting with out-of-scope digital and social deliverables, and agencies are overwhelmed with the amount of work they have to get out the door on a daily basis. Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, social media & digital marketing | Comments Off on Drowning in Marketing Deliverables

Marketing management predictions for 2017 by the TrinityP3 consultants

Posted on December 16, 2016 by Darren Woolley
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Each year the TrinityP3 consultants work with marketers, advertisers and procurement professionals to improve the marketing outcomes for those organisations. We do this across a wide range of categories and marketing channels and disciplines. Each TrinityP3 consultant is an industry subject matter expert and their exposure to the range of issues and challenges facing these marketers provides incredible insight into the emerging trends facing the industry. Continue reading →

Posted in agency remuneration / compensation, customer relationship management, data & direct marketing, green marketing & sustainability, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, television & electronic production | Comments Off on Marketing management predictions for 2017 by the TrinityP3 consultants

SEO predictions – what to expect from search and content marketing in 2017

Posted on December 14, 2016 by Mike Morgan
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Contrary to the myriad of articles announcing the death of SEO every time Google makes a major change, SEO (search engine optimisation) will become an even more important skill to have in your organisation or via your agencies in the coming year.The speed of change alone means that someone with a high level of experience and expertise needs to be measuring, analysing and adjusting to keep web properties healthy and compliant with changing requirements. Any content marketing strategy must be aligned with the SEO strategy so each of the following will have a substantial impact in both areas. Continue reading →

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Managing Marketing: The role of digital, content and social media in marketing

Posted on December 9, 2016 by Darren Woolley
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Jeff Bullas is the CEO at jeffbullas.com and a entrepreneur, blogger, author and marketers, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options. Continue reading →

Posted in data & direct marketing, interesting observations, marketing process optimisation, mobile marketing, Podcasts, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing: The role of digital, content and social media in marketing

Managing Marketing: Social Media Marketing and the Law

Posted on November 25, 2016 by Darren Woolley
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Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks with Darren on the legal issues concerning social media, particularly about the role of copyright, intellectual property and trademarks but also many of the other legal issues often overlooked in the social online world. Continue reading →

Posted in industry news & trends, marketing procurement, mobile marketing, return on investment, social media & digital marketing, strategic management | Comments Off on Managing Marketing: Social Media Marketing and the Law

Is your digital media spend helping your business, your agency or both?

Posted on September 28, 2016 by David Angell
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These days, it’s a fairly well established fact that, on the whole, your media agency generates a bigger margin from buying your digital media for you, than it does from buying other ‘offline channels’. There are a number of potential reasons for this. Higher up-front commissions as a proportion of expenditure. Mark-ups on low-unit, high volume incidental services such as ad-serving. Mark ups on other parts of the ‘technology stack’ used to trade digital inventory. Undisclosed mark-ups on the value of inventory. Continue reading →

Posted in data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Comments Off on Is your digital media spend helping your business, your agency or both?

APAC advertisers can no longer ignore the issues of media agency transparency

Posted on September 26, 2016 by Darren Woolley
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With reports last week of over-charging of digital media by the Dentsu Aegis Network, with one of their most significant and longest-standing clients, Toyota Motor Corporation of Japan, advertisers across the region need to reflect on their own media agency arrangements rather than to continue to ignore the issue thinking it is an isolated issue or one for the USA alone. If this behaviour can occur in a market where trust and honour are such core concepts to business practice, between two such long standing business partners, then how can any right thinking person not believe it is happening elsewhere across the region? Continue reading →

Posted in industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing | Comments Off on APAC advertisers can no longer ignore the issues of media agency transparency

Why Media Planning and Buying is like the ancient game of Go

Posted on July 4, 2016 by Darren Woolley
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Share66 Tweet9 +113 Share12Shares 100This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Comments Off on Why Media Planning and Buying is like the ancient game of Go

How to align your digital marketing to marketing

Posted on February 26, 2016 by Anton Buchner
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Welcome everybody this afternoon to this one hour Webinar. As the title says we are going to focus on aligning digital marketing funnily enough to marketing, which is a hot topic that everyone is talking about in terms of digital marketing and what’s its role and when we talk to clients we actually say “it’s not about digital marketing, it’s about aligning digital to marketing”. I’m going to take you through a series of examples and talk a little bit about some of the findings that we’ve had with specific clients. So the digital big bang, we know the world’s gone digital, those of us that worked in marketing in the 90’s saw the rise of digital. We saw social media come on in 2005 and now it’s just exploding. I won’t go through this chart in detail but you know probably as well as I do that it’s very technology driven. Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, mobile marketing | Comments Off on How to align your digital marketing to marketing

The moving target of online marketing and eCommerce

Posted on July 22, 2015 by Darren Woolley
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It’s Friday and once again I have gladly flown from Sydney to Melbourne to help co-host Jacki’s show, alongside Grant Arnott, Managing Director of ‘The Media Pad’ and specialist ecommerce content provider. In today’s show we share ideas, strategies and advice gleaned from our own experiences with online marketing and eCommerce. Continue reading →

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Google’s mobile friendly test and why you must not ignore it

Posted on April 20, 2015 by Mike Morgan
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If you haven’t been following the world of Google and its constant tweaking of the famous algorithm that analyses and sorts billions of web pages you could be excused for not knowing about the biggest change to happen to search in years.

On April 21 (if you are reading this after April 21 I will be adding analysis and results regularly after the fact) Google will be rolling out a new update that will have a major impact on search results. It has already picked up the attractive little nickname “Mobilegeddon” but what is it really all about? Continue reading →

Posted in industry news & trends, mobile marketing, social media & digital marketing | 7 Comments

Selfies, babies, drones and the marketing data deluge nightmare

Posted on March 2, 2015 by Anton Buchner
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Share75 Tweet +13 ShareShares 78This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading →

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3 questions for multichannel marketing expert – Lydia Feely

Posted on September 22, 2014 by Darren Woolley
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Share51 Tweet +19 Share7Shares 67This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in marketing process optimisation, media planning & buying, mobile marketing, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on 3 questions for multichannel marketing expert – Lydia Feely

Trading desks, demand side platforms and programmatic buying explained

Posted on September 8, 2014 by Darren Woolley
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Share51 Tweet49 +110 Share9Shares 119This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading →

Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing | Comments Off on Trading desks, demand side platforms and programmatic buying explained