Managing Marketing: Innovation in the video and film production industry

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers and their agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high quality productions faster, more accessible and lower cost. Continue reading

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Managing Marketing: The challenges facing CMOs today

Andy Lark is the Chief Marketer and Chair of Group Lark. He is also been a CMO, a board adviser, a Non-Executive Director and industry commentator and here he discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support. Continue reading

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Managing Marketing: The impact of data and technology on customer retention and acquisition

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importance of customer retention for business success. Continue reading

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Managing Marketing: The changing role and challenges facing media agencies

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers they are increasingly challenged with not just managing this complex relationship but also contributing to overall marketing performance too. Continue reading

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Managing Marketing: Talking digital, innovation and CX for business

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation and manage the customer experience as a way of building brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing. Continue reading

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Managing Marketing: Discussing creativity, innovation and their importance to business

Ed Pank is the Managing Director of WARC Asia and a self confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren on the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation. Continue reading

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Managing Marketing: Navigating digital transformation

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC and in this podcast he is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing. Continue reading

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Managing Marketing: The impact of science and technology on media and marketing

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact of science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business. Continue reading

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Managing Marketing: The impact of deregulation on the dramatically changing advertising industry

Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today. Continue reading

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Managing Marketing: The challenges and changes in automotive marketing

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers. Continue reading

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Managing Marketing: The incredibly complex choices facing marketers

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity. Continue reading

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Managing Marketing: Agencies, consultants, mergers and acquisitions

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired. Continue reading

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Managing Marketing: The importance of brands and branding in the digital age

Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand and brand promise and its increasing importance to business in the digital marketing environment and why brand is core to any business requiring the leadership of the CEO. Continue reading

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Managing Marketing: The essential role of business innovation beyond being a management fad

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong, discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad. Transcription:

Darren:

Welcome to Managing Marketing. Today I’m here with Lee Styger who is the Director of the Executive MBA at Sydney Business School, University of Wollongong and it’s a great opportunity because we’re going to be discussing a hot topic, which is innovation. Welcome, Lee.

Lee:

Thanks, Darren.

Darren:

Except that it’s not a hot topic, is it? Because everyone’s talking about it from the boardrooms down to the grassroots or the factory floor but there doesn’t seem to be a lot of innovation actually happening.

Lee:

What we discussed in the Green Room – we’re old enough to look at the history of management fads from business process re-engineering, total quality management, all of these things and about every 18 months a new one comes around and I think innovation is currently one of these perceived magic pills by leaders all around the place.

You say innovation; by what measure? How are you doing your innovation? What is innovation? What does it mean to you and your customer? What happens? You’ve got a department for it that ticks a box for it on the annual report.

Darren:

I think I measure fads by the number of consultants that are pushing the particular service because certainly my LinkedIn feed over the last three years has suddenly bloomed with people giving advice on how to become more innovative, which I think is an interesting promise because from my perspective innovation is at the very core of a business culture isn’t it, or not?

Lee:

It should be or not. Now, where do you go with this? It’s about core. I sat in a meeting recently when we were looking at a little bit of re-engineering of an organisation and the team brought in to do this were all describing themselves and their strengths. Not once did they mention customer.

So, we’re going to innovate our own strengths to create a super team with no connection to customer. If you’re going to innovate, if you’re going to change, if you’re going to do anything new, exciting, who are you going to do it for? And if it’s about business then it’s got to be customer.

Darren:

Absolutely.

Lee:

And good old Deming told us that all of those years ago and somewhere along the line we’ve lost it.

Darren:

We said before it’s either core or it’s not except that it was also Edward Deming who said you don’t have to change after all there’s no mandate to survive. If you don’t want to change just prepare yourself for business death

Lee:

The inevitable.

Darren:

And yet you see so many companies (Einstein’s definition of insanity) that are doing the same thing over and over again in a market that is being disrupted by technology. Technology is disrupting the economics. It’s disrupting the business processes and therefore disrupting categories, and yet it seems like Boards and the C-suite for a lot of companies are absolutely paralysed in the face of change.

Lee:

Yeah.

Darren:

So, why? Continue reading

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Managing Marketing: The importance and the difference in marketing to women

Kylie Rogers, Managing Director of Mamamia Women’s Network, and Lauren Joyce, Head of Broad, their strategic consultancy, talk with Darren on how women are driving commerce today, and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged.
Transcription:

Darren:

Welcome to Managing Marketing and today I’m here at the Mamma Mia Women’s Network with Kylie Rogers, Managing Director and Lauren Joyce, who’s Head of Broad, which is the strategic consultancy here at Mamamia. Welcome.

Kylie:

Thank you so much for having us, Darren.

Darren:

In actual fact, I should be saying thank you for having me because coming here to Mamamia, as soon as the lift doors open and I saw all of the pictures on the wall and all of the people and the energy I could tell that this was a very different place to work.

Kylie:

I appreciate your saying that. Sometimes in the furore of your working week you forget the energy that really does exist in this place; it’s very progressive. It’s almost tangible.

Darren:

It’s palpable when the doors open. I think that’s why I walked in a bit confused; it was like being hit with this energy and noise. There are workplaces where there are people screaming but it was just this energy that is happening here. It was very exciting. Continue reading

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