Jay Henderson talks about how machine learning algorithms should be seen as working together with marketers. Listen to the podcast here.
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Kath Blackham, CEO of VERSA, shares the challenges facing independent digital agencies and how she has worked to overcome these challenges. Podcast here.
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
In this podcast Andrea Edwards the Digital Conversationalist talks about the power of embracing the social more than the media in social media. Listen here.
In this podcast Jane Ractliffe shares the process and value of measuring media spend and investment across multiple advertising categories. Take a listen.
Listen to Matt Robinson of AnalogFolk talking about the importance of being focused on the clients’ future needs and delivering measurable value.
In this podcast Doug Pearce discusses the changing media landscape and the increased complexity in the rapidly growing China market. Take a listen here.
Simon James-Williams is the Managing Director of Carat ANZ and in this podcast he discusses the issues and challenges facing media agencies. Take a listen.
Simon Larcey of Viztrade talks about how he has developed an end-to-end solution for advertisers to access premium media publisher inventory. Podcast here.
Sandra Wiles is Head of Partnerships at The Media Store. Listen to this podcast as she discusses sponsorships as a brand and business building opportunity
Sadly, all of Australia’s top marketers continue to rely on pure estimates of advertising expenditure for competitor data. Here's a new and better approach: