Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
The most successful CMOs are clearly aligned to the CEO and their corporate objectives. Learn how a CMO can establish that alignment with these 5 questions
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
The advertising industry loves to perpetuate the myth that half of its spend is wasted. Why is this the case and is even more spend wasted in 2019?
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.