Managing Marketing: Advertising, Marketing and Business Management
Hamish Thomson shares his insights from a career that started in advertising in the UK and took him across to marketing at Reebok and Mars. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
strategic management
How evaluating your marketing process can improve the effectiveness
Instead of having to change agencies, you could evaluate the ones you are working with to find out how to improve your creative effectiveness. Learn more.
Bob Hoffman’s Road to Reality and Adjusting the Balance of Crisis
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?
Managing Marketing: Strategy, Creativity and Where it all Went Wrong
Eaon Prichard is a Global Strategy Consultant and Author. He talks about the process of writing his books in this podcast. Take a listen here.
Why is getting your moral compass in perspective so important for the brand’s future?
We have to make tough decisions on behalf of our brands and the world around us…. decisions that look good today and in the future too. Here's some advice.
Should agencies adhere to the same ethical, environmental and social standards their clients do?
How important are values and standards when it comes to selecting an advertising agency? Is it good for advertising agencies and their businesses? Find out.
The 90-day plan to deliver your revamped 2021 marketing approach?
Often the 90 Day Plan is talked about in the context of starting a job as a senior marketer. Learn why the benefits should not be limited to that scenario.
2020 was the Year of Science. Could 2021 be the Year of Marketing?
Science made huge strides forward in 2020, energised by the unprecedented effort to develop vaccines for Covid-19. Could marketing similarly up its game?
Does this New Year require new thinking around your marketing approach?
In this new year, what can help you decomplex the complexity you face as a marketer, delivering the best marketing approach? Find out here.
Has marketing lost its heart and soul?
In a world where brands are talking increasingly about their purpose, does the purpose of their agencies not matter that much?
The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it
One simple question lies at the heart of marketing strategy and communications. You can’t optimise brand differentiation without knowing the answer...
Managing Marketing: Advertising and Marketing Last Year and Next
In this podcast John Broome, CEO of the AANA shares his perspective on the challenges facing marketers and the ad industry in 2020. Take a listen here.
What does your business do to support Mature Workers?
Mature workers are the heart and lungs of the TrinityP3 business. They are the engine that makes the business concept work. Find out more here.
How long before the change in marketing procurement makes it to APAC?
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Reflecting on the year we have had
"This year has been a time of personal and professional reflection. And I came to the realisation I had a confession to make." Read it here: