Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
strategic management
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Managing Marketing: Mentor Walks and Women In Media
In this podcast Bobbi Mahlab discusses how the Mentor Walks program started and shares some of the main issues for women working in media. Take a listen.
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Listen to this podcast where Brad Bennett talks about how his tech background is helping him shape customer focussed marketing solutions in the arena of AI.
The five questions CMOs should be asking their CEO
The most successful CMOs are clearly aligned to the CEO and their corporate objectives. Learn how a CMO can establish that alignment with these 5 questions
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.
Why agencies need to understand business to be business partners
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Which Half of my Advertising is Wasted? (It is only half? Or more?)
The advertising industry loves to perpetuate the myth that half of its spend is wasted. Why is this the case and is even more spend wasted in 2019?
Is decision making overload causing poor marketing decisions?
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.