Operating with many agencies in a roster can be distracting.
There are multiple contracts, relationships and scopes of work or services to manage.
Your agencies may find it hard to work together, resulting in disjointed, weakened strategies and outputs. Elements of operation and process might be sub-optimal and not generating enough value. And some of your agencies may not even be fit for purpose.
Our extensive and multi-disciplinary agency experience is, quite simply, second to none. In agency roster alignment work, we take an in depth look at your current roster – its structure, performance, and effectiveness.
Using detailed discovery and diagnosis, we assess the roster in context of best practice and make change recommendations tailored to specific commercial objectives and vision for how things need to work now and into the future.
We can build a bespoke roster model to implement or offer a selection of ‘tried and trusted’ roster models we have built for others.You can then choose to implement the chosen roster model yourself.
Or we can work with you to implement the changes, whether that be communicating findings to your executive, finding new agencies, shaping new documentation (scope of works, engagement or process agreements outlining changes in deliverables for your existing agencies), negotiating the commercial terms, or structuring initiatives that will enable you and your agencies to execute on the success vision we’ve developed.
We’ve had a couple of interactions with the team at Trinity P3 and have been impressed. Anton ran an excellent process, with clarity and transparency. More importantly, the process was designed specifically to measure our relevant capabilities and our chemistry with the client (the criteria that should actually be applied in a pitch, but which are often ignored). It is always a pleasure to work with TrinityP3.
I have worked with Trinity P3 on several projects, the most recent being a full commercial review of an incumbent media partner. As a university we review large commercial contracts systematically, however, we needed to ensure we could do this without the disruption of a full pitch. We approached Trinity, because of the confidence we have in their knowledge and expertise in market. Within 6 weeks a full market review was carried out with written recommendations. The process created minimal disruption to the team and provided critical benchmarks and evaluations, which ultimately gave us confidence to negotiate and renew our partnership.
I enlisted the services of Trinity P3 to perform a financial benchmark on an advertising agency. Prior to this, I had already engaged the agency for a strategic project. Instead of going through a lengthy pitch process involving multiple agencies for the creative execution, I approached Nick and his team to conduct a cost benchmark. The resulting report and analysis were impressively thorough, providing valuable insights that helped me make well-informed decisions during negotiations. I wholeheartedly endorse Trinity P3 for their professionalism and dedication to delivering actionable results promptly.
We engaged Trinity P3 to conduct an efficient yet robust media agency selection process across ANZ markets. We had a tight brief and I’ll be honest, high expectations of a new media agency – in all, I can safely say that Trinity P3 enabled us to conduct a fast and fair process.
What was of particular value for us as a client was the nuance Trinity P3 presented in their benchmarking, their adaptable approach to the process we wished to run and finally, the overall commercial common sense they brought to the process. On this latter point, the contract and fee templates were very helpful to educate our internal teams, as it is often the case that there is no specific media services agreement to hand.
Where did we end up? With a new media agency that is right sized for our current stage of growth and a motivating, performance related fee model for our new media agency partner. This would not have been possible without the guidance of Stephen and the team at Trinity P3.
Darren and Trinity P3 recently spent time with our agency to provide a fresh perspective on our positioning and value proposition. The feedback was equal parts honest, tangible and encouraging. We left our session together with two priceless gifts: (1) clarity on our path forward and (2) conviction that we are moving in the right direction. Our entire leadership team is invigorated! I highly recommend Trinity P3 to any agency that needs to take its story to the next level. Thanks, Darren!
I engaged David Angell and the TrinityP3 team to assist Swinburne in leading a closed account review for the provision of media strategy, planning and buying services in 2022. We had a strong and highly productive relationship in place with the incumbent provider, however after five years we needed to benchmark the pricing and services, and I was also keen to gain feedback from both sides on what we could do to make the partnership even better.
TrinityP3 produced a comprehensive report, structured with clear, actionable insights, which enabled a very smooth contract renegotiation process. Due to the deep expertise and objectivity that TrinityP3 brought to the table, we were able to focus our efforts on the areas that needed attention, and ensure the new contract was fit for purpose, competitive and supported the growth of an already strong partnership – without the time, effort and cost of a full market process.
Thanks to David and team for their professionalism, integrity and expertise.
Trinity P3 was a great partner during our latest pitch. Throughout the process, they kept us highly informed which led to positive outcomes for both our agency and the client. Their thorough brief documentation, clear communications about the next stages and constructive feedback from key sessions made the whole process feel transparent and engaging. They bring a wealth of experience, insights and integrity that facilitates a well-managed engagement for all parties involved.
We partnered with Trinity P3 for a Digital Marketing tender process. They provided a robust and comprehensive evaluation of the digital landscape while providing invaluable insights and strategic advice along the process.
Anton and the team were great to collaborate with and a pleasure to work with and has set us up to deliver digital marketing excellence.
Just to say a huge thanks for your time and input in the session yesterday – we got a lot out of it and it has certainly given us some food for thought about how we continue to promote and present the agency.
It was pleasing to hear that we have some good foundations to build on – but you raised some great points that really resonated with us and ones that we will certainly take on-board.
I have to commend Kylie and the team at Trinity P3 for running a very tight pitch process – clear, unambiguous, responsive, and supportive throughout. Trinity P3 made our jobs easier as we were not having to second guess the process and meant that we could focus on delivering great work for the client. Ultimately this led to a better outcome for both the agency and the client.
Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.
Related Reading
In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.
Case Study
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study
FAQs
We blend quantitative and qualitative assessment that encompasses everything from operations, through to people and culture, outputs and commercial agreements. Using this assessment as the foundation, we can then provide alternative structural recommendations designed to improve the effectiveness of your roster. To build a full picture of roster effectiveness, it is critical that we understand not just how your agencies are performing, but how your team is performing with your agencies.
We have developed panel-based rosters, hybrid inhouse/outsourced rosters, lead-agency rosters, tiered rosters, blended rosters and 'all in one' rosters. What we build with you is completely dependent on your needs, your current situation, and feasibility. No one solution is ever identical to another.
In depth quantitative and qualitative assessment of current state, two-way evaluation of challenges and opportunities in process, culture, structure and capability, understanding your strategic objectives, compliance and regulatory requirements, developing future-proofed or refreshed scope of works and services...these are just some of the factors we need to take into account. And we will always provide two to three options for you to consider.
The first thing to gain is detailed understanding of current and desired scope of works and scope of services. Secondly, we establish with you preferred remuneration and resourcing methods, of which there are several. Third, we conduct quantitative evaluation of your current cost structure, using our proprietary benchmarking data.
When designing or reinvigorating agency rosters, intra-agency collaboration is always something we will explore in current state, before making change recommendations (often operational) designed to improve. Often, such recommendations are accoompanied with KPI commitments, and the instigation of ongoing review and assessment via our Evalu8ing platform.
In short, whenever you need it. From a relationship and performance perspective, our Evalu8ing tool can deliver quarterly assessment. From a commercial and contractual perspective, we generally recommend annual review.
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