Agency Roster Model – Insights

A range of resources to help organizations understand and evaluate the different agency roster models available to them, including single-agency models, multi-agency models, and hybrid models, and providing insights into the advantages and disadvantages of each approach.

The resources on the page offer guidance on how to assess which roster model is best suited for an organization’s unique needs, taking into account factors such as budget, resources, and objectives. Additionally, we provide information on how to establish effective communication channels and management structures to ensure that all agencies in the roster are working together in a coordinated and productive manner.

You can find more information on agency roster alignment practice here or explore more details and insights below.

Managing Marketing: What Makes A High Performing Integrated Agency Model

Managing Marketing: What Makes A High Performing Integrated Agency Model

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ ...
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for ...
Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known ...
Managing Marketing: The Ins And Outs Of In-House Agencies

Managing Marketing: The Ins And Outs Of In-House Agencies

David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his ...
Managing Marketing: The Good And The Bad Of Integrated Agencies

Managing Marketing: The Good And The Bad Of Integrated Agencies

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working ...
Managing Marketing: Agency Trends At The New York City AdForum

Managing Marketing: Agency Trends At The New York City AdForum

Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit ...
Sorry, but there is no best practice agency roster structure anymore

Sorry, but there is no best practice agency roster structure anymore

There is an on-going industry discussion about agency rosters. What is the best size? Is it better to consolidate and ...
Outsource or in-house

Bringing outsourced services in-house requires strategic management

The concept of in-house agency services is not new. More than a century ago many advertisers had their advertising services ...
The City Model for structuring and managing your agency roster

The City Model for structuring and managing your agency roster

Recently there were two stories in the local trade press in Australia that caught my attention. Not because the issues ...
Why in-house advertising services work... and why they don't

Why in-house advertising services work… and why they don’t

Advertisers, especially retail advertisers, have had in-house advertising before John Wannamaker was a boy. Usually these in-house facilities are company ...
Why creating a single client advertising agency does not work

Why creating a single client advertising agency does not work

My colleague and friend Avi Dan wrote a post for Forbes in September this year titled "Dedicated, Single-Client Agencies Are ...
Procurement panels do not always deliver on their promise

Procurement panels do not always deliver on their promise

Recently I have noticed that the traditional procurement "panel" approach to supplier management has been increasingly failing to deliver. One ...
Could media agencies become the movie studios of advertising?

Could media agencies become the movie studios of advertising?

Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category ...