Agency Roster Alignment – Insights

Organizations must ensure that their agency roster is optimally aligned with their business strategy and goals, in order to obtain the greatest value from their agency relationships.

To assist with this, we provide insights on a variety of topics related to roster alignment, including how to establish clear expectations and goals for each agency in the roster, how to evaluate each agency’s strengths and weaknesses, and how to develop a roster that is aligned with an organization’s goals and objectives.

You can find more information on agency roster alignment practice here or explore more details and insights below.

Managing Marketing: What Makes A High Performing Integrated Agency Model

Managing Marketing: What Makes A High Performing Integrated Agency Model

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: When PR Takes The Lead In Marketing Communications

Managing Marketing: When PR Takes The Lead In Marketing Communications

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some ...
Managing Marketing: The Good And The Bad Of Integrated Agencies

Managing Marketing: The Good And The Bad Of Integrated Agencies

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working ...
What does it mean, to really look at your marketing supplier roster?

What does it mean, to really look at your marketing supplier roster?

It sometimes amazes me how a client looks - or rather doesn't look - at this critical area.  and before ...
Faster, Better, Cheaper – the Manufactured Marketing curse

Faster, Better, Cheaper – the Manufactured Marketing curse

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
rationalising your agency roster

The biggest challenges you will face when rationalising your agency roster

At some point most marketers managing a significant sized budget will question if they really do need all of the ...
Top 10 ways to manage your PR consultancy more effectively - Infographic

Top 10 ways to manage your PR consultancy more effectively – Infographic

With the increasing infiltration of social media into all aspects of our personal and business lives, Public Relations (PR) and ...
The problem of the digital silo, and why we all need to escape it

The problem of the digital silo, and why we all need to escape it

Thank goodness for Madhav Nayak. For those of you who don’t know him, Madhav Nayak is the APAC marketing director ...
What is the role of today’s advertising agency?

What is the role of today’s advertising agency?

Every so often, an attention-grabbing headline pops up in social media proclaiming the death of advertising and ipso facto – ...
7 steps to improving your multi-agency output

7 steps to improving your multi-agency output

The ever-evolving ‘Agency Model’ If there’s one debate that seems never-ending, at least as long as I can remember, it’s ...