Organizations must ensure that their agency roster is optimally aligned with their business strategy and goals, in order to obtain the greatest value from their agency relationships.
To assist with this, we provide insights on a variety of topics related to roster alignment, including how to establish clear expectations and goals for each agency in the roster, how to evaluate each agency’s strengths and weaknesses, and how to develop a roster that is aligned with an organization’s goals and objectives.
You can find more information on agency roster alignment practice here or explore more details and insights below.
The importance of positioning in-house agencies within your organisation
In-housing of agency services has become ubiquitous in the past decade, with their own industry associations, their own award shows ...
Managing Marketing: Agency Integration Publicis Style
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative ...
Managing Marketing: How Agencies Are Adapting To Broadening Marketing Needs
Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the ...
Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters
Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver ...
Managing Marketing: What Makes A High Performing Integrated Agency Model
Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ ...
Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study
Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all ...
Managing Marketing: When PR Takes The Lead In Marketing Communications
Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some ...
Managing Marketing: The Good And The Bad Of Integrated Agencies
Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working ...
What does it mean, to really look at your marketing supplier roster?
It sometimes amazes me how a client looks - or rather doesn't look - at this critical area. and before ...
Faster, Better, Cheaper – the Manufactured Marketing curse
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
The biggest challenges you will face when rationalising your agency roster
At some point most marketers managing a significant sized budget will question if they really do need all of the ...
Top 10 ways to manage your PR consultancy more effectively – Infographic
With the increasing infiltration of social media into all aspects of our personal and business lives, Public Relations (PR) and ...
The problem of the digital silo, and why we all need to escape it
Thank goodness for Madhav Nayak. For those of you who don’t know him, Madhav Nayak is the APAC marketing director ...
Is there any difference between an Agency and a Marketing Supplier or Vendor?
A common question marketers ask us is, “How many agencies are ideal for a roster?” The short answer is “as ...
What is the role of today’s advertising agency?
Every so often, an attention-grabbing headline pops up in social media proclaiming the death of advertising and ipso facto – ...
7 steps to improving your multi-agency output
The ever-evolving ‘Agency Model’ If there’s one debate that seems never-ending, at least as long as I can remember, it’s ...