Organizations must ensure that their agency roster is optimally aligned with their business strategy and goals, in order to obtain the greatest value from their agency relationships.
To assist with this, we provide insights on a variety of topics related to roster alignment, including how to establish clear expectations and goals for each agency in the roster, how to evaluate each agency’s strengths and weaknesses, and how to develop a roster that is aligned with an organization’s goals and objectives.
You can find more information on agency roster alignment practice here or explore more details and insights below.
What does it mean, to really look at your marketing supplier roster?
It sometimes amazes me how a client looks - or rather doesn't look - at this critical area. and before ...
Faster, Better, Cheaper – the Manufactured Marketing curse
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The biggest challenges you will face when rationalising your agency roster
At some point most marketers managing a significant sized budget will question if they really do need all of the ...
Top 10 ways to manage your PR consultancy more effectively – Infographic
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The problem of the digital silo, and why we all need to escape it
Thank goodness for Madhav Nayak. For those of you who don’t know him, Madhav Nayak is the APAC marketing director ...
What is the role of today’s advertising agency?
Every so often, an attention-grabbing headline pops up in social media proclaiming the death of advertising and ipso facto – ...
7 steps to improving your multi-agency output
The ever-evolving ‘Agency Model’ If there’s one debate that seems never-ending, at least as long as I can remember, it’s ...