About Evalu8ing

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Your Performance Evaluation System for Collaboration and Teamwork

We developed Evalu8ing in 2008 having worked with clients and their business partners over a number of years. We recognised whilst organisations understood the benefits of collaboration and business engagement, there was no simple way to measure how well they were actually collaborating, or how to identify the areas in which to improve business engagement across their own divisions or with business partners and agencies.

So we created Evalu8ing, the only online system that allows you to measure the performance of multiple teams, agencies or stakeholders.

Our consultants can work with you to develop a program based specifically on achieving your business goals through measuring and improving collaboration and business engagement.

Lydia Feely – Managing Director

Lydia brings unique insights and perspective to driving results through improved collaboration and business engagement. With over 20 years’ experience working with large corporates in Australia and the UK, Lydia has a proven record of developing new and innovative approaches to driving performance.

Her experience in managing, observing and advising across all aspects of these relationships and processes combined with her research into client/ agency relationships whilst completing her Master of Business – Marketing, places Lydia at the forefront of helping businesses achieve better business results through improved collaboration and engagement.

In her career, Lydia has performed a number of senior roles for Vodafone, Telstra, Westpac and Suncorp. In the UK, Lydia was Head of Advertising & Communications, and Marketing Planning for Orange, and Director of CRM for Freeserve (part of the France Telecom Group).

For the past 9 years Lydia has been Business Director at TrinityP3 – APAC’s leading Strategic Marketing Management Consultants, where she’s continued her experience with blue chip companies including IAG, Westfield, Suncorp, Diageo, IKEA, Vodafone, Cerebos, Optus, ME Bank, Macquarie University, Vicinity, Westpac, and DBS Bank.

Lydia combines her knowledge, research and business experience to help organisations achieve results.

Contact Lydia Feely
Lydia Feely - Managing Director, Evalua8ing

Anita Zanesco – Senior Consultant

Anita has worked with some of the biggest brands in the world in both Australia and London, including Canon, Cadbury, Pringles, Johnnie Walker, Bundaberg Rum, Baileys, Dairy Farmers, The Post Office (UK), Nestle and The Prince of Wales Children’s Hospital. Working closely with her clients, Anita has been responsible for directing breakthrough strategic thinking, award winning creative and hugely effective sales-generating results on many of those brands.

In 2008, Anita focused on her other passion, health and fitness, and launched her own Personal Training business, and kept her hand in the industry working with boutique creative agency Mr Mumbles helping generate new business.

With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management.

Julian Barrans – Senior Consultant

Julian has worked as a business, marketing and branding professional for over 20 years, with more than half of that time in the APAC region, working both client side and agency side

Having completed his Business Studies Degree with a specialization in Marketing, he started his career in the Advertising Industry in the UK and Japan, with agencies such as Bates and Lintas working across diverse business categories that took him to senior management roles.

Then he went client side in Senior Marketing, Innovation and Country/Business Management roles, with Masterfoods, in South East Asia, Australia and the USA. After a spell with TNS, as global marketing head, based out of the UK he returned to Asia with Interbrand as MD covering South East Asia.

This has led him to work with a wide breadth of cultures and different business environments where the challenges are different but the end game of growth and profit the same.

He is a creative business leader who truly understands the importance of team building, working with the right partners as well as making decisions based on sound business practices and thinking.