Evalu8ing – our agency relationship assessment tool

Evalu8ing – our agency
relationship assessment tool

Our proprietary Evalu8ing tool, developed
specifically for marketers and agencies.

Evalu8ing is a collaboration survey tool that goes beyond just facilitating communication

The strength and clarity of the relationship you have with your agencies can make a significant difference to efficiency, effectiveness and quality of output.

But it’s not a one-way street. In fact, it’s not even a two-way street. The relationships a marketing team holds with its agencies, the relationships the agencies hold with the marketing team, and the relationships held with different parts of your organization and between the agencies themselves- they all have a bearing on success.

Our proprietary Evalu8ing tool

It is a fully managed online platform, with an easy-to-use process designed to measure how well your teams are working together and see how they could collaborate more efficiently. Now more than ever, the need to collaborate is crucial for business performance and employee satisfaction.

Evalu8ing is a collaboration survey tool that goes beyond just facilitating communication – it provides a total performance evaluation system for collaboration and teamwork.

Evalu8ing measures how teams are currently working together

It Identifies where teams or processes are working together smoothly and those that are creating bottlenecks or frustrations in the delivery of projects.

Via the insights generated by the Evalu8ing process, we advise you on how to achieve stronger collaboration between your teams. The resultant improvement in engagement and alignment drives improved results.

To contact us about Evalu8ing.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

How to avoid blowing the budget big time

How to avoid blowing the budget big time

This case study is an amalgam of incidents we have encountered and illustrates how an advertiser can spend more than twice their budget on a tv production. The brief : The client provided a brief for the development of a major tv production to be utilised over the next two years. A production budget of $300,000 was specified.. The on-air date was 12 weeks ahead. Creative development : The agency developed a numner of concepts over the following three weeks that were presented for approval. The advertiser accepted one concept and rejected the others as they were off-brief. The agency ...


Measuring and providing feedback is important. But it based on simple score cards or more comprehensive survey systems. Evalu8ing is a platform that allows marketers and their agencies to not just provide feedback to each other, but it allows marketers to assess the performance of their entire roster of agencies in one survey. It goes beyond the measure of agency performance, to measure, manage and maximise collaboration and alignment across all of the participating suppliers, vendors and agencies.

Evalu8ing allows you to identify the areas of misalignment in expectation and performance across the entire marketing supplier ecosystem. This can include communications styles, alignment to strategy, operational performance and more. The Evalu8ing system allows you and your agency partners to identify where the issues are arising and address these before they impact marketing performance. We can share with you some examples of the way the Evalu8ing system has improved the performance of our clients' agency rosters.

We can use the Evalu8ing system to assist you to assess your agency roster on a regular basis, or with on-line training, you can manage the system to set up and run the survey and generate the reportas and insights.

Evalu8ing has provided marketers with insights on the performance of their marketing teams, their agency roster and how marketing is performing within the broader organisation. When used to measure and manage the performance of an agency roster, it identifies where specific agencies and agency relationships are misaligned and underperforming, allowing for intervention to correct the issue. This could be changes in process, personnel capabilities or in extreme cases a chenge in the agency on the roster.

Our Latest Podcast

Managing Marketing: Closing The Gap By Aligning Marketing To Business

Managing Marketing: Closing The Gap By Aligning Marketing To Business

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with ...