Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

marketing function

Is your marketing function centralised, decentralised or distributed?

This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
Advertising process

17 ways advertisers can make their advertising production more transparent

In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ Networks to establish separate brands for production services, here is a list of key considerations for your current agency contracts ...
disencentive schemes

Why performance based payments need to be an incentive not a disincentive

This is the eighth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
Long payment terms

How long payment terms impact client / agency relationships

This is the seventh in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
automotive marketers

The challenges facing Automotive marketers in selecting new agencies – Three case studies

The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be as environmentally friendly as they ...
Top 10 tips for a successful agency pitch – Infographic

Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased business opportunities. Yet as with any relationship the process of finding the right long-term partner should not be just about ...
Top 10 ways to ensure transparency & accountability on all your TV productions - Infographic

Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic

The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures that the process, costs and outcomes are managed; not just to deliver the best possible outcome, but also so that ...
Top 10 misleading statements heard in TV advertising production - Infographic

Top 10 misleading statements heard in TV advertising production – Infographic

While many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where the interests of the agency and the advertiser are at odds with each other. So beware of some of the ...
Top 10 ways to ensure the smooth running of your print production projects  - Infographic

Top 10 ways to ensure the smooth running of your print production projects – Infographic

Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as print companies, photographers and the agency want? Below are some useful tips to keep you on the straight ...
Top 10 tips for optimising your media agency briefing – Infographic

Top 10 tips for optimising your media agency briefing – Infographic

You want the best possible agency team, making the best possible decisions for your business. You want the agency to be continuously motivated to push harder, safe in the knowledge that the way you engage will deliver the desired business ...
The danger of confusing best practice with common practice

The danger of confusing best practice with common practice

This is the sixth in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of ...
Are all your strategies getting in the way of delivering marketing performance?

Are all your strategies getting in the way of delivering marketing performance?

This is the fifth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...

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Our Latest Podcast:

Managing Marketing: Marketing Technology And What Is It Good For

Managing Marketing: Marketing Technology And What Is It Good For

Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the ROI Guy. He has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space ...