Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Pitching your agency

The dangers of pitching your agency on a regular basis

Do you work for a company that routinely has you take your contracted agencies to pitch every three years? Is this mandated by finance or procurement? Or is this something that the marketing team believe is the best option? We ...
Benchmark origins

Are you benchmarking or butchering your agency fees?

This is the tenth in a series of one-minute videos that address one of the many complex challenges facing marketing, media, and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said: "The definition of genius is ...
TV production

Is your TV production process moving forward or stuck in the old ways?

Recently I received an email from an “Institute” claiming that they were researching the current state of the global TVC production industry. They said that they had read several of my posts on the TrinityP3 site and considered me to ...
marketing function

Is your marketing function centralised, decentralised or distributed?

This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
Advertising process

17 ways advertisers can make their advertising production more transparent

In light of the recent ANA Production Transparency Report in the US, and the growing trend for the ‘Big 6’ Networks to establish separate brands for production services, here is a list of key considerations for your current agency contracts ...
disencentive schemes

Why performance based payments need to be an incentive not a disincentive

This is the eighth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
Long payment terms

How long payment terms impact client / agency relationships

This is the seventh in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
Top 10 tips for a successful agency pitch – Infographic

Top 10 tips for a successful agency pitch – Infographic

Finding a new advertising partner is always an exciting time as a fresh start always offers the promise of increased business opportunities. Yet as with any relationship the process of finding the right long-term partner should not be just about ...
Top 10 ways to ensure transparency & accountability on all your TV productions - Infographic

Top 10 ways to ensure transparency & accountability on all your TV productions – Infographic

The television production process is technically complex and often expensive, which is why it is important that the advertiser ensures that the process, costs and outcomes are managed; not just to deliver the best possible outcome, but also so that ...
Top 10 misleading statements heard in TV advertising production - Infographic

Top 10 misleading statements heard in TV advertising production – Infographic

While many advertisers believe the agency and their producer is there to represent the advertiser, often there are situations where the interests of the agency and the advertiser are at odds with each other. So beware of some of the ...
Top 10 ways to ensure the smooth running of your print production projects  - Infographic

Top 10 ways to ensure the smooth running of your print production projects – Infographic

Are you getting maximum value for money from the print production process, or are you just getting what the suppliers, such as print companies, photographers and the agency want? Below are some useful tips to keep you on the straight ...
Top 10 tips for optimising your media agency briefing – Infographic

Top 10 tips for optimising your media agency briefing – Infographic

You want the best possible agency team, making the best possible decisions for your business. You want the agency to be continuously motivated to push harder, safe in the knowledge that the way you engage will deliver the desired business ...

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Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...