Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Retainers: good to better, better to best

Retainers: good to better, better to best

Many marketers have moved from media commissions and service fees to retainer-based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, they can become problematic at renewal or review time, especially if ...
Steps to Maximize Marketing Value

Steps to Maximize Marketing Value

Nowadays, everyone's trying to squeeze more out of their marketing budget than ever. From reviewing agencies to evaluating internal relationships, there's plenty of scope for improvement in all areas of the marketing communication mix. So we look at the ten ...
The four essential stages of the pitch process

The four essential stages of the pitch process

In any pitch process for marketing services providers, whether it be for a full-service agency scope of work or a specific media, creative, digital, data-driven, technology, social or PR agency scope of work, there are four essential stages. Often, marketers ...
The difference between paying consultants on percentage of savings and success fees

The difference between paying consultants on percentage of savings and success fees

It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But in the marketing space this is a practice that is fraught with danger for the client, while highly ...
The power of competitive pressure on advertising agency fees

The power of competitive pressure on advertising agency fees

We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same cannot be said for ...
Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and ...
Advertising agency remuneration problems – Retainers

Advertising agency remuneration problems – Retainers

Many advertisers have moved from the old fashion media commission and service fee to retainers based on retaining a set resource, the cost of which is calculated based on the direct salary costs of those resources, multiplied by the overhead ...
Rate cards versus retainers: evaluating the best model for advertising

Rate cards versus retainers: evaluating the best model for advertising

With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others will have no retainer and ...
Is loading talent fees for voice overs a load of rubbish?

Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees. The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes ...
How many billable hours are there in a year?

How many billable hours are there in a year?

Since this post was last updated at the end of 2018, the world has gone through a significant upheaval in how and where work is done. Whilst the instances of advertising agency staff working long and largely unpaid overtime hours ...
Still approving artwork via e-mail?

Still approving artwork via e-mail?

The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not having to rely on couriers, where expenses can be high, poor delivery times and occasionally lost artwork. Adobe PDF files ...

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Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...