Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

3 most common concerns marketers have about engaging an advertising production consultant

3 most common concerns marketers have about engaging an advertising production consultant

We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in Asia-Pacific. These productions ...
How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production consulting resources, including TrinityP3 ...
Challenging the payment terms for television commercial production services

Challenging the payment terms for television commercial production services

This is a question we recently received from one of our clients: "I have a question regarding the fact that we pay the agency 50% of TVC production costs upfront prior to production, and I wanted to know whether this ...
10 sure-fire ways to get thrown off a pitch shortlist

10 sure-fire ways to get thrown off a pitch shortlist

Decided you really don’t want to win the business? Prefer to go with a bigger category brand instead? But too chicken to say so directly? Okay then. Let us save you the embarrassment. Here are ten sure-fire ways to get ...
Is your advertising agency a supplier or a partner?

Is your advertising agency a supplier or a partner?

While many people in the industry talk about being in partnership with their agency or with their client, the majority of remuneration models do not support this position. Many advertisers and their procurement executives take a buyer/supplier view of these ...
Advertising is rarely a manufacturing process, but sometimes it can be

Advertising is rarely a manufacturing process, but sometimes it can be

A client's procurement team asked me to review their current services contract to ensure it reflected current 'best practice". Apart from the usual problems with intellectual property, the clause that jumped out was that the agency would deliver a 5% ...
Aligning marketing expectations to marketing budget when establishing the agency scope of work

Aligning marketing expectations to marketing budget when establishing the agency scope of work

A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketer's budget for the agency fee. This budget was ...
It is difficult searching agency details unless you know where to look

It is difficult searching agency details unless you know where to look

A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they had a comprehensive list of suitable agricultural specialist agencies already. I asked how they developed the list and was told ...
Poor manners leads to poor business strategic alignment with suppliers

Poor manners leads to poor business strategic alignment with suppliers

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful ...
Turning advertising production costs into financial assets

Turning advertising production costs into financial assets

One of the most overlooked assets are the digital assets created by the advertiser's agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising created with each ...
How to calculate the agency head hours required to deliver your scope of work

How to calculate the agency head hours required to deliver your scope of work

Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the task multiplied by an overhead and profit factor. But one of the key issues is setting a realistic scope of ...
Adding procurement and purchasing rigour into television advertising production

Adding procurement and purchasing rigour into television advertising production

When the agency present "competitive" estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? Does this mean that ...

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Our Latest Podcast:

Managing Marketing: Marketing Technology And What Is It Good For

Managing Marketing: Marketing Technology And What Is It Good For

Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the ROI Guy. He has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space ...