Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Why service level agreements ( SLAs ) are not relevant to marketing services contracts
Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and ...
Advertising agency remuneration problems – Retainers
Many advertisers have moved from the old fashion media commission and service fee to retainers based on retaining a set resource, the cost of which is calculated based on the direct salary costs of those resources, multiplied by the overhead ...
Rate cards versus retainers: evaluating the best model for advertising
With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others will have no retainer and ...
Is loading talent fees for voice overs a load of rubbish?
In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees. The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes ...
How many billable hours are there in a year?
Since this post was last updated at the end of 2018, the world has gone through a significant upheaval in how and where work is done. Whilst the instances of advertising agency staff working long and largely unpaid overtime hours ...
Still approving artwork via e-mail?
The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not having to rely on couriers, where expenses can be high, poor delivery times and occasionally lost artwork. Adobe PDF files ...
How to avoid blowing the budget big time
This case study is an amalgam of incidents we have encountered and illustrates how an advertiser can spend more than twice their budget on a tv production. The brief : The client provided a brief for the development of a ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...