Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Video Conferencing for Dummies* – Ad Agency Pitching
For 18 months now we have been managing advertiser pitches to choose agencies using video conferencing. Zoom, Teams and Google Meet have become a way of doing business. IT departments have had to accommodate users embracing video conferencing as people ...
Pitching the incumbent agency: Procurement versus Consultant perspective
We have previously shared why pitching the incumbent agency at the end of a contract period is no longer good corporate governance. But this recent conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights ...
If your agency cannot be different, then at least try to be distinctive
Like that scene from the 1979 Monty Python film, Life of Brian, “we are all individuals, we are all different”. A feature of humanity is our desire to be individuals while all maintaining a sense of belonging. But, when it ...
Advertising ideas are a dime a dozen according to this advertiser
Ultimately, the value of the advertising agency process is in the intellectual properties created and in the commercial outcomes, those properties deliver. It is just a pity that agencies continue to be paid not for their IP or the results ...
When an agency transforms from a vendor into a partner
Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to be partnering with said client. Remember, this announcement comes as the signatures are clicked on the DocuSign file to seal ...
Why TrinityP3’s corporate purpose is more than just brand
There is much discussion in the marketing world of the importance of brand purpose. But from my own experience, organisational purpose or corporate purpose trumps brand purpose every time. Why? Because our purpose is more than a marketing exercise. It ...
Anti-competitive, corporate bully or smart competitive business
There are plenty of advertising agencies. Some may say too many. But in any market, there are always a handful of agencies that are considered hot. Particularly creative agencies. The hot agencies that are winning all the awards. The creative ...
What happens when an agency bites off more than it can chew?
Beware what you wish for, because you just may get your wish. It is an interesting warning. Not just because of the threat that all your dreams coming true may turn into your nightmare, but because for many agencies it ...
Common mistakes made when preparing a scope of work for the agency
We have written extensively about developing a scope of work for media, creative and digital agencies. This could be to calculate agency fees during a pitch or tender process. It could be to set agency fees for the year ahead ...
Where do the best marketing procurement people come from?
Who are the best marketing procurement specialists? Are they procurement professionals that ‘learn’ marketing or marketing professionals that ‘learn’ procurement? These are the two schools of thought on where to recruit people for marketing procurement. Some believe the best marketing ...
Does your marketing procurement live the core value of Project Spring?
“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of bad practice and reduce the number of opportunities for negative articles about the discipline” read the press release and the ...
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? Artificial intelligence. Blockchain. Robotics. Automation. All packed with the promises of making our lives easier, faster, cheaper… It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. I am not ...
Our Latest Podcast:
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, ...