Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
How a new CMO can make themselves a champion in the first 90 days on the job
Most people, in most jobs in this industry, want to make an impact in some shape or form. It’s not always easy. Navigation of existing practices, historical legacy or unwilling stakeholders is often challenging. Not to mention – what impactful ...
Five ways clients can get better relationships and work from their agencies
Having spent the first half of my career in the advertising agency arena, you’d hope that using that experience to better develop agency relationships and generate better creative work once on the client side, would be achievable. According to colleagues ...
Does the marketer’s experience matter when it comes to getting great work from their agencies?
Having spent over 25 years working in Asia on both the Agency side and the Client side, I’ve witnessed some pretty interesting behaviours from both inexperienced, often junior, clients towards their agencies, and also experienced, more mature clients, towards their ...
Ten reasons you should declare for the climate with Comms Declare
The world is facing a climate crisis. Those words are stark. Alarming. But unfortunately, true. The world of communications and advertising is all about words. Using words and images to persuade an audience. Persuasion is powerful. It can be used ...
Restructuring your marketing department – the five challenges
In a perfect world, marketing strategy, once set, would remain constant while marketing tactics change to meet market, commercial, technical and competitive developments. In the real world, marketing strategies evolve along with tactics in response to all sorts of changes ...
The 5 biggest mistakes made by agencies when pitching
This is the second of two posts around the topic of ‘What are the 5 biggest mistakes made when Pitching’. This first one focuses on Clients, which you can read here if you missed it! This one focuses on Agencies ...
The Challenges for Marketers in Meeting Net Zero Emissions
In the previous two articles, I explained the language around Net Zero Carbon Emissions and how Corporations are Structuring and Communicating their Net Zero Targets. This challenging subject has been structured in three parts: Explaining the language around Net Zero ...
The 5 biggest mistakes made by advertisers when pitching
This is the first of two, around the topic of ‘What are the 5 biggest mistakes made when Pitching’. The first one focuses on Clients, the second will focus on Agencies. Now on to Clients and what big mistakes we ...
The Challenges for Marketers in Meeting Net Zero Targets
In the previous edition of these three articles, I explained the language around Net Zero Carbon Emissions. In that first article, I translated into marketing terms, the standards and reporting requirements covering Net Zero Targets. It stated that there was ...
Why 96.5%* of marketers agree that market research needs to be treated with caution
Market research in many ways is the industry ‘comfort blanket’ that underpins marketing plans and assumptions. If you can say “It’s not just me saying this – our consumers agree and here is the evidence”, then it’s that much harder ...
The Marketers guide to Net Zero targets
First the good news. With the term ‘Net Zero’ carbon emission targets have finally become a globally accepted rallying cry that is helping corporations set out a sustainable business pathway. The bad news is that there remains continuous self-interest politicization ...
Helping a Property Advertiser and their Media Agency work together more efficiently and effectively
The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, develop and manage dynamic automated ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...