Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge - something an agency earns by the end of a final presentation, or a gift - something a marketer bestows ...
Focus your pitch for a better pitch result
Somebody very wise (Often misattributed to Mark Twain, but was actually Blaise Pascal) once famously wrote “Je n'ai fait celle-ci plus longue que parce que je n'ai pas eu le loisir de la faire plus courte”. The point being, keeping ...
The End of the Cost-Cutting Era: Why Your Savings Mandate is Creating Massive Marketing Waste
A New Strategic Blueprint for Marketing Procurement: How to Pivot from Price Taker to Value Architect The marketing procurement function is at a pivotal crossroads. For years, the mantra of "cost savings" has driven every decision, turning procurement managers into ...
Most Popular Articles
What is the definition of Marketing?
I was the guest lecturer for the EMBA course at the Sydney Business School, University of Wollongong for several years. The topic title was marketing today, and I was interested to know how this group of business executives and tomorrow’s ...
Top 10 Ethical Issues in Marketing for 2025
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
How to Select an Advertising Agency – 7 Key Criteria
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
Scope of Work vs Scope of Services
We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part of a pitch or tender credentials presentation, and others were when I was engaged in providing feedback to help agencies ...
What are the biggest issues facing the media industry?
Media advertising continues to be the most significant single component of most advertisers' marketing budgets. Paid media is a substantial investment across traditional media and, increasingly, into digital channels, which are eclipsing traditional broadcast media channels. However, with this change ...
Browse all our insights
Top 10 ways to ensure financial compliance from your agencies
With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to ensure financial compliance from ...
Top 10 tips for fostering collaborative agency solutions
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good project management skills, which ...
Top 10 tips for renegotiating your agency remuneration
Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps to take when you ...
A blueprint for reducing your advertising production costs
In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than naked greed on behalf ...
Top 10 tips for managing your television and video production costs
Television commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions are being embraced to create content for the online environments. And it's technical and complex nature means that many advertisers ...
3 most common mistakes made by procurement when engaging with marketing
The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement often goes awry. In the past few years I have noticed three main mistakes that often lead to poor outcomes ...
Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them "what is it that you want to measure? Performance? Relationship? Level of collaboration?" The fact is that ...
Balancing risk and reward in value based advertising agency compensation
Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches - Output Based Price and Outcome Based Performance ...
Defining Value Based Agency Compensation
A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) to the COMPAG Group, which will become the basis of a white paper we are preparing on the ...
How your agency compensation method can add value
I was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with "at Beekman Associates argue that "how" you pay your agency is far less important than ...
Not all client agency relationships are the same
I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, multiple channels being used, ...
Defining the scope of advertising agency services to determine agency fees
Traditionally, agency fees have been calculated and paid based on the cost of the inputs, the number of hours and the cost of those hours. But today's trend is to pay agencies based on the value created, going beyond cost ...
Our Latest Podcast:
Managing Marketing: Insights From Agency Pitches Gone Wrong: From The Undercover Consultant
Ellie Angell goes undercover to delve into the complexities of the agency pitching process. She discusses the challenges faced by agencies, including emotional tolls, the role of procurement, and the importance of clear communication and feedback. The TrinityP3 State of the Pitch report has shone a light into the pitching ...