Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
The Eternal Behaviours of the Average Work
In-Housing, as a concept, is back. OK, it’s never really been away. But in 2021 it seems to be regaining momentum, as brands emerge from COVID looking for different approaches and in all probability, cost savings, and businesses such as ...
Pitching is an essential skill for business and life
Whether it’s pitching for that promotion, pitching for new business, pitching an idea at work or pitching for funding - pitching is a crucial business skill. Success comes from being able to compete for those rarest of resources – attention ...
The traps and pitfalls of developing an output-based agency fee model
Since 2004 we have been working with a workload agency fee model, used to calculate agency resources based on work to be undertaken and the outputs delivered. Meanwhile, in the USA, my colleague and Chairman of TrinityP3 USA has been ...
Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively
The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, develop and manage dynamic automated ...
The Conundrum of the Client Head – To Client Service, or to Client Leadership?
Michael Farmer, the Executive Chairman of TrinityP3 USA, recently wrote an excellent article about the challenges facing the agency ‘client heads’ (Client Heads are the Front Line Troops for Agency Transformations – but they need better support from their leaders) ...
How evaluating your marketing process can improve the effectiveness
Quite regularly a post will pop up on the LinkedIn feed that will make me pause and reflect on the advertising and marketing industry. Sometimes, it is simply examples of creative thinking that have shifted a category, other times innovation ...
AI driven modelling is both present and future – and media agencies should give up the fight to own it
A number of years ago, I wrote an article about a new organisation called Blackwood Seven, an AI-driven SaaS media modelling, optimisation and media trading platform. Fast forward to 2021, and Blackwood Seven, along with various competitors, is still growing ...
Why is getting your moral compass in perspective so important for the brand’s future?
It struck me while attending a webinar hosted by the WFA recently where the topic of Sustainability was being discussed. The focus was very much about getting to grips with an appropriate universal measurement approach. As I was mulling over ...
Media industry carbon impact – Ad Net Zero and the IPA Media Focus Group Climate Charter
The UK advertising industry put its head firmly above the parapet in 2020 and committed itself to reduce its carbon footprint. Two key initiatives are the development of a media carbon calculator; and the setting up of a media owner ...
Should agencies adhere to the same ethical, environmental and social standards their clients do?
Corporate values, like corporate purpose, is a hot topic. Doing good is considered by many to be good for business, good for society, good for the environment and good for the world at large. Values such as equality - leading ...
Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
At the Mumbrella360 Reconnect last year, I was moderating the thought-provoking session by Kathryn Williams, Managing Director at KMint, titled “Why ‘Value’, not ‘Time’, should be the New Agency Currency”. During the session, the following question arrived anonymously: “What’s TrinityP3’s ...
The 90-day plan to deliver your revamped 2021 marketing approach?
‘It’s a new year! The question is, does it require new thinking around your marketing approach?’ I wrote in the above blog, that when I’ve been faced with needing considerable adjustment to an intended marketing approach, I’ve looked to bring ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...