Managing Marketing is a series of podcasts hosted by TrinityP3 founder and global CEO, Darren Woolley.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
Ideal for marketers, advertisers, media and commercial communications professionals.
More marketing management thought leading ideas and concepts can be found on the TrinityP3 blog.
- Alexandra Tselios is the founder and publisher of the BigSmoke.com.au talks about the changes in publishing.
- Andrew Reeves, Founder and CEO discusses the current agency remuneration and business models.
- Mahesh Enjeti, Managing Director of SAI Marketing Counsel discusses the issues facing marketers today and the important role of brand.
- John Chatterton, Chief Marketing Officer talks about the challenges facing marketers, particularly in the Higher Education category.
- Denise Shrivell is the Founder of MediaScope and discusses the state of the media industry today.
- Jeff Bullas is the CEO at jeffbullas.com and discuses the role of digital, content and social media in marketing.
- Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks about social media and the law.
- Bill Merrick, Managing Director of TrinityP3 UK talks about the challenges facing Marketers and their Brands.
- Peter Rowe is a commercial and marketing professional who is talking on the commercial management of marketing.
- Jon Bradshaw, Director of Brand Traction discusses what keeps the CMO awake and night and why.
- Suzie Shawn CEO, We Are Social Australia talks about the importance of the CEO as the public face of business.
- Brett Colbert, Chief Procurement Officer at MDC Partners discusses the rapid evolution of marketing procurement.
- Sean Cummins, Global CEO of Cummins and Partners talks about the death of advertising and the power of creativity.
- Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats about the expanding role of the media agency in marketing.
- Mike Duda, Managing Partner of Bullish, explores the concept of true performance payments for agencies.
- Michael Farmer, author of the industry best seller Madison Avenue Manslaughter talks on the changing economics of the advertising business.
- Bruno Gralpois, co-founder and principal of Agency Mania Solutions talks about the transformation of the agency ecosystem.
- Douglas Wood, Partner at Reed Smith LLC chats on good agency contracts and good contractual practice.
- Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses the role and challenges of global procurement.
- Ashton Bishop, CEO of StepChange talks about the disruptive effect of change on organisations.
- Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International discusses bad pitch practice and better ways of working with agencies.
- Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses the complex issue of ever expanding agency rosters.
- Gil Snir, Chief Marketing Officer at Benchmarking talks about programmatic media buying and its impact on advertising.
- Mark Fletcher, Director, Shop Science discusses data, big data and its impact on market research.
- Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares the role of marketing in business and the focus on customer and data.
- Tina Fegent is a marketing procurement consultant and chats on the state of marketing procurement and the role of marketers and their suppliers
- David Indo and Tom Denford, joint CEOs of ID Comms share ideas on defining media value in a media market obsessed with cost.
- Debbie Morrison is the Director of consultancy and best practice at ISBA talks about the challenges facing marketers in an increasingly complex marketplace.
- Elliot Polak is the CEO of Textappeal and Newsroom discusses the importance of understanding cultural clashes in a global market village.
- Rakhal Ebeli, CEO of Newsmodo shares his thoughts on the role of content marketing and brand journalism in building a brand and its audience.
- Anton Buchner, Managing Partner of Front Foot Marketing discusses direct marketing in the transformation driven by data and digital.
- Christopher Sewell, Managing Director of the Gaia Partnership chats about sustainable marketing, its role and challenges for marketers and their organisations.
- Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government.
- Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk about all things strategy for business and marketing.
- Trevor Young, the PR Warrior talk about the importance of building a personal brand in today’s competitive environment.
- Stephen Wright, Managing Director of Calibr8or discusses media agencies and the ways media agencies are assessed.
- Jon Manning, CEO of Pricing Prophets and Sans Prix discusses the price of everything, but more importantly the value as well.
- Peter Strohkorb, CEO of Peter Strohkorb Consulting International discusses marketing and sales and the struggle to get the two aligned within organisations.
- Glenn Granger, CEO at Marketing QED discusses intuition versus fact based decision making and the role of data.
- Nic Christensen, Deputy Editor of marketing news site, Mumbrella discusses trade journalists, PR and pitches.
- Peter Le Guay, Partner at Thomson Geer discusses agencies, their contracts and contractors.
- Cam Carter, founder of Navigare talks about high performing agency relationships.
- Shawn Callahan, founder of Anecdote discusses Storytelling and where marketers go wrong.
You can subscribe to podcasts here.
