Managing Marketing Podcasts

Managing Marketing is a series of podcasts hosted by TrinityP3 founder and global CEO, Darren Woolley.

Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.

Ideal for marketers, advertisers, media and commercial communications professionals.

More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.

The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast (USA, UK, Germany & Japan), click to visit the channels:

• Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan and Darren discuss being a creative in network, indie and in-house agencies.

 

• Gail Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia), she and Darren talk about interactive advertising last year and next.

 

• Nick Keenan is the Chief Executive Officer of Starcom Australia, he and Darren discuss people powered growth.

 

• Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, she and Darren discuss the Law, journalism, media and marketing.

 

• Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand, he and Darren talk about creativity and innovation in media.

 

• Stephen Wright is the Global Media Lead for TrinityP3, he and Darren talk about the problems with programmatic.

 

• John Broome is the CEO of the Australian Association of National Advertisers (AANA), he and Darren talk advertising and marketing last year and next.

 

• Susan Werkner is the co-founder of The Agency Accelerators, she and Darren discuss how independent agencies win corporate clients.

 

• Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture, he and Darren talk creativity in advertising, tech and business.

 

• Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia, he and Darren discuss smart agency solutions to media challenges.

 

• Simone Gupta is the CEO of award-winning PR agency One Green Bean, she and Darren chat making PR and advertising work across the globe.

 

• Haydon Bray is the Global Chief Executive Officer of Audience Precision, he and Darren discuss reaching your audience with precision media.

 

• James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact.AI, they and Darren chat on AI improving agency productivity.

 

• John Chan is the Managing Directors APAC for Berge Farrell International, he and Darren chat about the roles of design in building brands.

 

• Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful, he and Darren talk brand and corporate purpose.

 

• Alastair Herbert is the founder of the research consultancy Linguabrand, he and Anton Buchner discuss the psychology of brand language using AI.

 

• Nick Cummins is Creative partner at the Australian indie creative agency The Royals, he and Darren talk about the crisis in the loss of creative confidence.

 

• Justin Graham is the Group CEO of M&C Saatchi Australia, he and Darren discuss strategy and leadership in a crisis.

 

• Alexandra King is the co-Founder and Director of Ask Marketing, she and Darren talk about the transition of B2B and B2C to H2H.

 

• Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA), she and Darren chat about managing an independent media agency.

 

• Olly Taylor is the Chief Strategy Officer at Host Havas Australia, he and Darren deconstruct strategy in a time of crisis.

 

• Fiona Johnston is the CEO of media agency UM Australia, she and Darren discuss the challenges of managing a modern media agency.

 

• Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA), he and Darren talk branded merchandise, product safety and supply chain ethics.

 

• Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity, they and Darren talk about the relationship between strategy and creativity.

 

• Carl Ratcliffe is the Founder of This is the Day, he and Darren discuss creativity, purpose and advertising.

 

• Alexandra King is the co-Founder and Director of Ask Marketing, she and Darren discuss outsourcing, in-housing and hybrid models for marketing.

 

• Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB), he and Darren discuss agency brands and the need for creative leadership.

 

• Rohan Robertson is the Founder and Director of The Media Mix, he and Darren chat content versus advertising.

 

• Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, he talks creativity, copywriting and caring about your audience.

 

• Stephan Argent is the founder and principal of Listenmore Inc., he and Darren discuss the trials of the pitch consultant.

 

• Ashton Bishop is the CEO of StepChange, he and Darren discuss the seven customer-centric shifts.

 

• Clement Toulemonde is the partner In Charge of International Development at Interactif, he and Darren talk building powerful relationships through direct and respectful communication.

 

• Jonathan Samway is the Managing Director and Executive Producer at Established Media, he and Darren chat on The Opportunities For Optimising Global Production Capabilities.

 

• Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. She and Darren discuss the power of experience.

 

• Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage, he and Darren talk about ethical marketing.

 

• Annette Sharp is the Director of China Digital, she and Darren talk about doing business in China.

 

• Chiquita King is the Managing Director and Ant Melder is new Creative Partner in the agency Coffee Cocoa Gunpowder, they and Darren chat about the motivation behind starting an advertising agency.

 

• Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA), he and Darren talk about marketing and advertising doing good.

 

• Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group, he and Darren discuss the power of networks over demographics in engaging audiences.

 

• Audrey Dauvet is a Legal Consultant at ANJE Consulting NYC and the host of the podcast Brand & New for the International Trademark Association, she and Darren talk intellectual property and innovation.

 

• Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist, she and Darren discuss the role and importance of a healthy trade media.

 

• Jane Evans is the Founder of the Uninvisibility Project, she and Darren discuss making older women uninvisible.

 

• Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, they and Darren discuss sustainable brand purpose.

 

• Rob Campbell is the Head of Strategy EMEA at RG/A, he and Darren talk about corporate gaslighting in advertising.

 

• Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She and Darren talk Covid-19 and the importance of leadership and resilience.

 

• Kevin Freedman is the Chief Executive at Freedman International, he and Darren discuss the challenges of global marketing.

 

• Ophenia Liang is the Director and Co-Founder of Digital Crew, she and Darren discuss cross cultural marketing in Asia.

 

• George Hawwa is the Growth Director of Social Media Agency Attention Experts, he and Darren discuss is social media a technology or a media.

 

• Raja Pradeep is the CEO of IT company AUP IT, he and Darren talk about the IT risks facing advertising agencies.

 

• Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore, he and Darren chat about the need for great storytelling in content marketing.

 

• Rob Mills is the Global CEO of Turnstile, he and Darren talk about assessing and measuring the value of sports sponsorship.

 

• Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia, he and Darren talk about marketing and sports sponsorship.

 

• Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media, he and Darren discuss innovation and effectiveness in marketing.

 

• Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK, he and Darren talk about brand and corporate purpose and ethics.

 

• Henry Innes is the Chief Strategy Officer and Founder of Mutiny Group, he and Anton at Buchner discuss how to assign value to marketing with AI models.

 

• Dr. Augustine Fou is an Ad Fraud Investigator at Marketing Sciences Consulting Group, he and Darren discuss the growing problem of ad fraud.

 

• To celebrate 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the twenty year history of TrinityP3.

 

• Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey, he and Darren discuss the future of the AI CMO.

 

• Thomas Bertelsen is the Co-founder and Managing Partner of Blackwood Seven and James Procter is the Founder and Creative Director of One Small Step Collective, they and Darren discuss data and AI informed advertising.

 

• Jay Henderson is the Senior Vice President of Product Management at Acoustic, he and Anton discuss how to solve business problems through AI technology.

 

• Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia, he and Darren discuss ecosystems and marketplaces for products and services.

 

• Bobbi Mahlab is the Founder and Managing Director at Mahlab, she and Darren talk about mentor walks and women in media.

 

• Brad Bennett is the Executive Strategy Director at MercerBell, he and Anton Buchner discuss realising the full value of customer experience with AI.

 

• Kath Blackham is the CEO of VERSA, she and Darren talk about the challenges and opportunities in voice.

 

• Caleb Bush is the Managing Director Australia and New Zealand of Project Worldwide, he and Darren chat about how brands are Experienced and not just communicated.

 

• John James is an independent strategic consultant for CxOs and Founders, he and Anton Buchner talk about measurable marketing applications of AI.

 

• Brian Wieser is the Global President of Business Intelligence at GroupMAnd, he and Darren discuss marketing, investors and the economy stupid.

 

• Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, he and Darren chat on the role of audits in marketing and advertising.

 

• Christian Bartens is the Founder and CEO of Datalicious, he and Darren talk about data, AI and agile business practice.

 

• Joe Pullos is the Festival Director of Spikes Asia, he and Darren Discuss The Role Of Creativity In Marketing And Advertising.

 

• Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University and he talks about the difference between being on the agency and the advertiser side.

 

• Andrea Edwards is The Digital Conversationalist and she talks about the good and the bad of social media.

 

• Dominic Powers is the CEO of CtrlShift a global SaaS company and he talks about the increasing transparency in programmatic media.

 

• Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist and she talks about the challenges of procurement in marketing.

 

• Steve Sheppard is the Managing Director ANZ at Interactifs and he talks about communicating more effectively in business.

 

• Jon Wild is the Vice President for Marketing in North America at Groupon and he talks about marketing for brands, growth and business.

 

• Anita Zanesco is a Senior Consultant at TrinityP3 and she talks about the current state of client and agency relationships.

 

• Jane Ractliffe is the Managing Directors ANZ at Standard Media Index and she talks about the value of measuring media expenditure.

 

• Mark McCraith is a Business Director and Head of Media at TrinityP3 and he talks about the relationship between media owners, agencies and advertisers.

 

• Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and she talks about aligning network agencies to purpose and value.

 

• Areef Vohra is the Commercial Director at Veridooh and he talks about out of home media, past, present and future.

 

• Matt Robinson is the Managing Director of AnalogFolk Sydney and he talks about being an analog agency in a digital world.

 

• Doug Pearce is the Non-Executive Chairman of Omnicom Media Group and he talks about the changing world of media and the growth of China.

 

• Simon James-Williams is the Managing Director of Carat ANZ and he talks about the issues facing media agencies.

 

• Paul Fisher is the Managing Director of 30 Acres and he talks about the role of E-commerce in marketing and business.

 

• John Boyle is the Director of Mojo Logic and he talks about the use of weasel words in business and marketing.

 

• Simon Larcey is the Managing Director at Viztrade and he talks about how programmatic can be used for good.

 

• Mark Green is the Chief Executive and Co-Founder of The Monkeys and he talks about the journey building a successful agency in the 21st century.

 

• Damian Francis is the Head of Paid Content and the Curator for Mumbrella and he talks about what makes a great marketing media & advertising event.

 

• Sandra Wiles is the Head of Partnerships & Integration at The Media Store and she talks about leveraging and optimising sponsorships.

 

• Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy and he discusses with Darren on the role of technology in improving media agency productivity.

 

• Peter Applebaum is the Managing Director at Tick Yes and he chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before.

 

• James Welch is a New Business Guru and he discusses with Darren the state of agency business development internationally.

 

• Dennis Flad and Nikolas Guido are Directors of Prospire AG and they talk about the business strategy alignment in brand building.

 

• Clive Duncan is a Senior Production Consultant at TrinityP3 and he shares his experience in production from all aspects.

 

• Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape.

 

• Jon Bradshaw is the Director of Brand Traction and he talks about his thoughts on the essential role of strategy in a world obsessed with short term results and tactics.

 

• Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and here he chats with Darren on the media agency pitch process.

 

• Steve Sinha is the Chief Operating Officer of the Australian Alliance and he talks about the data in media, marketing and CX management.

 

• Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing.

 

• Virginia Hyland is founder of Hyland Media and she talks about the state of media for independent agencies.

 

• Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women’s Network and she talks about building brands through better customer experience.

 

• Zena Churchill, the Director of Max & Buddy Marketing Experts and she talks about the challenges facing organisation in adapting.

 

• Chloe Hooper, the National New Business and Marketing Director at media agency PHD and she talks about how pitching can be improved to deliver better outcomes for marketers and advertisers.

 

• Alison Michalk, the CEO of Quiip and she shares with Darren the role of on-line community management in a crisis.

 

• Peter Miller, the CEO of News Media Works and he chats with Darren on the role of News Media in society.

 

• Julian Barrans, the Business Director for TrinityP3 in Asia and he shares with Darren the disciplined business approach to marketing.

 

• Kshira Saagar, the Head of Analytics and he talks about the business intelligence.

 

• Jane Caro, author, novelist, lecturer, mentor and she chats with Darren on her love of words, her passion for people and the role of education, empathy and diversity in creativity.

 

• Mark Jones, the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast and he talks about storytelling for brands and business.

 

• Mari Kauppinen, Head of Marketing, Digital, Channels and Demand Generation at IBM Australia and she shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I.

 

• Professor Mark Ritson talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed his Mini-MBA in Marketing.

 

• Nick Law, the President of Publicis Communications and Chief Creative Officer of Publicis Groupe and he talks about the role of creativity and the approach to building brands in the digital age.

 

• Anne Miles, the Managing Director and Executive Producer of International Creative Services and she shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models.

 

• David Angell, the Head of Media and General Manager at TrinityP3 and he chats with Darren about the evolution of digital trading models.

 

• Shawn Callahan, award winning author or Putting Stories to Work and co-founder of Anecdote, business storytelling company shares anecdotes with Darren about the role of storytelling in business.

 

• Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global, and she talks about the stories on how agencies get new business and pitching right.

 

• Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman and he chats with Darren and on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn.

 

• Michael Morrison is the Founder of the Blacklight Principle and he talks about his own experience of the advertising and media industry.

 

• David Angell is Head of Media and General Manager at TrinityP3 and he talks about the role and importance of robust, relevant and rigorous media. 

 

• Elizabeth Heusler is a media maverick, communications warrior and strategy zealot and she talks about the changing role and face of public relations.

 

• Martin Cass, CEO of MDC Media Partners and Assembly and he discusses with Darren how after leaving Carat, a year at the Wharton Business School.

 

• Justin Ricketts, the CEO of Hogarth Australia and he shares his thoughts on the media.

 

• John Oldfield, the Ambassador for Worldwide Partners and he discusses with Darren the difference between a trade and a profession.

 

• Will Scully-Powers, the Chairman of Datarati and the CEO of Pascal talks about Big Data versus Small Data.

 

• Harry Preston, the Managing Director A/NZ of Genero discusses the innovations occurring in the industry.

 

• Steve Emanouel, the Managing Director of Spyglaz discusses the strategic flaws in focusing on acquisition and the importance of customer retention for business success.

 

• David Angell, the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies.

 

• Ed Pank. Managing Director of WARC Asia talks about the importance of creativity and innovation in business.

 

• Erik Ingvoldstad, CEO and Founder of Acoustic Group talks about their focus on helping companies manage their digital transformation.

 

• Adam Good, Chief Digital Officer of Dentsu Aegis Network talks about the reflecting on his career on both the marketing and agency side.

 

• Andy Lark, Chief Marketer and Chair of Group Lark discusses the challenges and issues facing CMOs and Marketing Leaders today.

 

• Ori Gold, CEO of programmatic platform Bench, and here discusses the impact science and technology innovation.

 

• Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry.

 

• Liam Walsh, Managing Director of Amobee talks about the increased choice facing marketers today.

 

• Ben Tolley, Partner at Clarity talks about the industry mergers.

 

• Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand.

 

• Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses the importance of innovation in businesses.

 

• Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talks about how women are driving commerce today.

 

• Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at the annual Advertising Financial Management Conference.

 

• Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group talks about the power of social media to generate sales.

 

• Luke Brown CEO and co-founder of Affinity discusses their approach to digital advertising.

 

• Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX talks about the increasing role of science in marketing.

 

• Jon Holloway is the founder of Zuper Superannuation discusses the marketing challenges facing financial services companies.

 

• Sharon Foo is the Client Partner at Sparks & Honey dicusses the importance of diversity, data and technology.

 

• Kylie Riddler-Dutton is a Senior Consultant at TrinityP3 talks about the agency search and selection process.

 

• Annalie Killian is the Director of Human Networks at Sparks & Honey discusses the role of creativity.

 

• Andrew Reeves is the Founder and CEO of ARC Limited talks about the current agency remuneration and business models.

 

• Alexandra Tselios is the founder and publisher of the BigSmoke.com.au talks about the changes in publishing.

 

• Andrew Reeves, Founder and CEO discusses the current agency remuneration and business models.

 

• Mahesh Enjeti, Managing Director of SAI Marketing Counsel discusses the issues facing marketers today and the important role of brand.

 

• John Chatterton, Chief Marketing Officer talks about the challenges facing marketers, particularly in the Higher Education category.

 

• Denise Shrivell is the Founder of MediaScope and discusses the state of the media industry today.

 

• Jeff Bullas is the CEO at jeffbullas.com and discuses the role of digital, content and social media in marketing.

 

• Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks about social media and the law.

 

• Bill Merrick, Managing Director of TrinityP3 UK talks about the challenges facing Marketers and their Brands.

 

• Peter Rowe is a commercial and marketing professional who is talking on the commercial management of marketing.

 

• Jon Bradshaw, Director of Brand Traction discusses what keeps the CMO awake and night and why.

 

• Suzie Shawn CEO, We Are Social Australia talks about the importance of the CEO as the public face of business.

 

• Brett Colbert, Chief Procurement Officer at MDC Partners discusses the rapid evolution of marketing procurement.

 

• Sean Cummins, Global CEO of Cummins and Partners talks about the death of advertising and the power of creativity.

 

• Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats about the expanding role of the media agency in marketing.

 

• Mike Duda, Managing Partner of Bullish, explores the concept of true performance payments for agencies.

 

• Michael Farmer, author of the industry best seller Madison Avenue Manslaughter talks on the changing economics of the advertising business.

 

• Bruno Gralpois, co-founder and principal of Agency Mania Solutions talks about the transformation of the agency ecosystem.

 

• Douglas Wood, Partner at Reed Smith LLC chats on good agency contracts and good contractual practice.

 

• Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses the role and challenges of global procurement.

 

• Ashton Bishop, CEO of StepChange talks about the disruptive effect of change on organisations.

 

• Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International discusses bad pitch practice and better ways of working with agencies.

 

• Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses the complex issue of ever expanding agency rosters.

 

• Gil Snir, Chief Marketing Officer at Benchmarking talks about programmatic media buying and its impact on advertising.

 

• Mark Fletcher, Director, Shop Science discusses data, big data and its impact on market research.

 

• Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares the role of marketing in business and the focus on customer and data.

 

• Tina Fegent is a marketing procurement consultant and chats on the state of marketing procurement and the role of marketers and their suppliers.

 

• David Indo and Tom Denford, joint CEOs of ID Comms share ideas on defining media value in a media market obsessed with cost.

 

• Debbie Morrison is the Director of consultancy and best practice at ISBA talks about the challenges facing marketers in an increasingly complex marketplace.

 

• Elliot Polak is the CEO of Textappeal and Newsroom discusses the importance of understanding cultural clashes in a global market village.

 

• Rakhal Ebeli, CEO of Newsmodo shares his thoughts on the role of content marketing and brand journalism in building a brand and its audience.

 

• Anton Buchner, Managing Partner of Front Foot Marketing discusses direct marketing in the transformation driven by data and digital.

 

• Christopher Sewell, Managing Director of the Gaia Partnership chats about sustainable marketing, its role and challenges for marketers and their organisations.

 

• Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government.

 

• Jeff Cooper & Ashton Bishop, Senior Partners at Stepchange talk about all things strategy for business and marketing. 

 

• Trevor Young, the PR Warrior talk about the importance of building a personal brand in today’s competitive environment.

 

• Stephen Wright, Managing Director of Calibr8or discusses media agencies and the ways media agencies are assessed.

 

• Jon Manning, CEO of Pricing Prophets and Sans Prix discusses the price of everything, but more importantly the value as well.

 

• Peter Strohkorb, CEO of Peter Strohkorb Consulting International discusses marketing and sales and the struggle to get the two aligned within organisations.

 

• Glenn Granger, CEO at Marketing QED discusses intuition versus fact based decision making and the role of data.

 

• Nic Christensen, Deputy Editor of marketing news site, Mumbrella discusses trade journalists, PR and pitches.

 

• Peter Le Guay, Partner at Thomson Geer discusses agencies, their contracts and contractors.

 

• Cam Carter, founder of Navigare talks about high performing agency relationships.

 

• Shawn Callahan, founder of Anecdote discusses Storytelling and where marketers go wrong.

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