
Managing Marketing: Bridging The Divide Between Brand And Experience
Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is ...
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Do marketers in Asia face similar marketing challenges to those in the West?
You won’t believe how many times I have been asked this, both in Asia and in the West. On the ...
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Why marketers focus more on creative rather than media challenges
While some may disagree with this proposition ….let’s consider what’s going on. Are there more brand challenges that need solving ...
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What are the biggest challenges facing marketing today?
You can share and discuss your biggest marketing challenges here. Back in February this year we had our twice yearly ...
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Meeting the Global CEO of TrinityP3 Marketing Management Consultants
A month or two ago I was interviewed by Amana Hart from The Big Smoke in my role as Founder and ...
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What’s keeping the Chief Marketing Officer awake at night?
As the leading marketing management consultants in APAC, it is natural that a lot of marketers and advertisers discuss the ...
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CMOs – Solve these 5 key business problems in five days
It’s an old phrase, but I’m hearing “That’s what’s keeping me up at night” more and more these days. Marketing ...
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Steps to Maximize Marketing Value
Nowadays, everyone's trying to squeeze more out of their marketing budget than ever. From reviewing agencies to evaluating internal relationships, ...
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