Media Industry Advisory Services

Media Industry
Advisory Services

We’ll leave you more knowledgeable and
more in control.

There are few more complex or contentious areas of our industry than media.

As agencies and advertisers have adapted to the pace of technological development, what has become possible in media buying, media targeting, and media measurement is unrecognizable when compared to as recently as ten years ago.

As well as being vocal industry advocates, we work with many marketers and procurement professionals to provide objective advice regarding many ‘industry issues’, either as a standalone project or as part of a broader project scope. We’ll leave you more knowledgeable and more in control about what you need and want from your media agency.

Some of the complexities we decode, access, and advise on include:

Media Transparency

How transparent is your media buying agency and how transparent do you need your agency to be? What exactly are the practices in use by your media agency and how should they be improved or clarified to protect you from any consequences?

Media Contribution to Zero Net Emissions

What contribution is your media buying having on your GHG emissions? What is the best way to align your media and marketing with your corporate commitment to Net Zero? What role can your agency play?

Impact of the talent crisis on Media Agencies

What impact is the global talent shortage having on your media agency? What impact will this and should this have on fees? What can you be doing to minimise the impact on your marketing performance?

Media Contracts

Is your current media agency contract fit for purpose? Are you clearly protected against many of the industry issues we are following here?

Media Agencies and Data Privacy

If your media agency is using your organisation’s data for targeting and trading purposes – is that data being properly used and protected? What are the alternative?

Media Agencies and Ad-Fraud

Are the proper protections in place to minimize exposure to ad fraud and negative brand exposure? What are the risks and how can they be mitigated?

Media Agencies and Inventory Trading – How is your agency buying your media? What methods, and what checks and balances are in place?

Talk more about any of these areas or others.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

Creative Agency Pitch Consultation - Case study

Creative Agency Pitch Consultation – Case study

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Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was a frustrating number of ‘close second place finishes’ to contend with, resulting in morale challenges alongside the central question of ‘how can we turn ourselves into a pitch-winning agency?’ TrinityP3 Solution We devised an extended Agency Pitch Consultation process designed to dive deep into all aspects of the agency's pitching methodology. Process We asked the agency to provide all documentation from a recent pitch effort – RFI, RFP, briefing materials, and agency responses. Additionally, we asked the agency ...

FAQs

The process works in three phases: discovery, insight generation, and building of report. It typically takes approximately 4 weeks, depending on scope.

Yes, it can. The first thing we do before project commencement is take time to listen and understand the context of why we are embarking on this project with you.

As individuals, our media consultants each have at least 15 years of in-field agency experience across a number of markets around the world, in both functional and leadership positions. For financial assessment, our consultants have in-field experience specific to financial roles (such as CFO).

You can expect action-orientated recommendations relative to the scope of the project, which could include recommendations on how to improve agency operations, structures between parties, relationships, outputs, performance, remuneration and resourcing or capabilities.

You can expect action-orientated recommendations relative to the scope of the project, which could include recommendations on how to improve agency operations, structures between parties, relationships, outputs, performance, remuneration and resourcing or capabilities.

Our Latest Podcast

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Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.  While there is much AI hype around creation and ideation, there ...