Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Is Social Media a Technology or a Media?
George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about how understanding the algorithms and the data of each platform is essential in ...
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep is the CEO of IT company AUP IT who provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO in ...
Managing Marketing: The Need For Great Storytelling In Content Marketing
Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on ...
Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship
Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob ...
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships ...
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the ...
Managing Marketing: Brand And Corporate Purpose And Ethics
Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good ...
Managing Marketing: How To Assign Value To Marketing With AI Models
Henry Innis is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within ...
Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential ...
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion ...
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
Jared Alessandroni is the CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amount of cultural data and insights they collect more accessible. But more importantly he sees the time when CMOs ...
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance ...
Managing Marketing: How To Solve Business Problems Through AI Technology
Jay Henderson is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering ...
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses wanting to innovate and grow in their category. He ...
Managing Marketing: Mentor Walks and Women In Media
Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home ...
Managing Marketing: Realising The Full Value Of Customer Experience With AI (Artificial Intelligence)
Brad Bennett is the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence. You ...
Managing Marketing: The Challenges And Opportunities In Voice
Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high quality talent through interagency ...
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush is the Managing Director Australia and New Zealand of Project Worldwide and discusses how with the rise of social media, consumers are increasingly making and sharing information on brands based on their experiences rather than the things the brands communicate with them. That ...
Our Latest Podcast:
Managing Marketing: The Ethics And Challenges Of Zero Net Marketing
James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works with Marketers, Agencies, and Media owners to help them plan a path to net zero by reducing and eliminating carbon emissions related to content creation and media activities ...