Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Marketing, Investors And The Economy, Stupid
Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is ...
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provide to ...
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and a C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver ...
Managing Marketing: The Role Of Creativity In Marketing And Advertising
Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spikes Asia in showcasing ...
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University and someone who has worked on both sides of the client / agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as ...
Managing Marketing: The Good And The Bad Of Social Media
Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing the social more than the media in social media and the importance of being authentic in engaging with people. But ...
Managing Marketing: Increasing Transparency In Programmatic Media
Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in ...
Managing Marketing: The Challenges Facing Procurement In Marketing
Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard earned lessons she has discovered along the way working in banking, booze ...
Managing Marketing: Communicating More Effectively In Business
Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and how, for a communications profession, we often overlook the important ...
Managing Marketing: Marketing For Brands, Growth And Business
Jon Wild is the Vice President for Marketing in North America at Groupon and he discusses the lessons from his time as General Manager of Brand and Advertising at Telstra through to launching and growing online platform HotelClub and now at Groupon. He shares his ...
Managing Marketing: The Current State Of Client And Agency Relationships
Anita Zanesco is a Senior Consultant at TrinityP3 and is also a highly experienced Account Management practitioner. Anita shares her thoughts on the current state of client and agency relationships discussing the good, the bad and the ugly and pointing out not just where it ...
Managing Marketing: The Value Of Measuring Media Expenditure
Jane Ractliffe is the Managing Director Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses the role it plays in providing transparency to the industry ...
Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers
Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships, ...
Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value
Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned their purpose to the founders original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus ...
Managing Marketing: Out Of Home Media, Past, Present And Future
Areef Vohra is the Commercial Director at Veridooh, the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology ...
Managing Marketing: Being An Analog Agency In A Digital World
Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people first agency ...
Managing Marketing: The Changing World Of Media And The Growth Of China
Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role ...
Managing Marketing: The Issues Facing Media Agencies
Simon James-Williams is the Managing Director of Carat ANZ and in this podcast he discusses with Darren the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety and brand love, and the move from media cost to ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...