Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Making PR and Advertising Work Across the Globe
Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR ...
Managing Marketing: Reaching Your Audience With Precision Media
Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top level strategy and delivering ...
Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure is Group Chief Operating Officer (right) and Shane Mitchell is the Chief Product and Transformation Officer (left) at Exact A.I., an artificial intelligence platform. Exact A.I. is designed to connect the many diverse technology platforms media and marketing agencies work with to automate ...
Managing Marketing: The Roles of Design in Building Brands
John Chan is the Managing Director APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate ...
Managing Marketing: Brand And Corporate Purpose
Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisations to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose ...
Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence
Alastair Herbert is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyses visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data ...
Managing Marketing: The Crisis In The Loss Of Creative Confidence
Nick Cummins is a creative partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry ...
Managing Marketing: Strategy And Leadership In A Crisis
Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom ...
Managing Marketing: The Transition Of B2B and B2C to H2H
Alexandra King (seated front), the co-Founder and Director (with her sister Stephanie King seated behind) of Ask Marketing. She returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally B2C and B2B had often quite different strategy requirements, but how ...
Managing Marketing: Managing An Independent Media Agency
Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team ...
Managing Marketing: Deconstructing Strategy In A Time Of Crisis
Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face ...
Managing Marketing: The Challenges of Managing a Modern Media Agency
Fiona Johnston is the CEO of media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused ...
Managing Marketing: Branded Merchandise, Product Safety and Supply Chain Ethics
Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is ...
Managing Marketing: The Relationship Between Strategy And Creativity
Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss the way strategy and creative works hand in hand, often blurring the lines between the two to create powerful marketing programs for their clients ...
Managing Marketing: Creativity, Purpose And Advertising
Carl Ratcliffe is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader ...
Managing Marketing: Outsourcing, In-housing and Hybrid Models for Marketing
Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SME are rapidly increasing their investment in marketing, particularly digital marketing and yet often do ...
Managing Marketing: Agency Brands and the Need for Creative Leadership
Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new ...
Managing Marketing: Content Versus Advertising
Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that ...
Our Latest Podcast:
Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency
Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie ...