Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Agencies, consultants, mergers and acquisitions
Ben Tolley, Partner at Clarity talks with Darren on advertising industry mergers and acquisitions and the increased activity of consulting firms in this category. And we discuss not just the challenges but also the benefits to advertisers when creativity and management strategy comes together in ...
Managing Marketing: The importance of brands and branding in the digital age
Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand and brand promise and its increasing importance to business in the digital marketing environment and why brand is core to any business requiring the leadership of the CEO. You can ...
Managing Marketing: The essential role of business innovation beyond being a management fad
Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong, discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad. You can ...
Managing Marketing: The importance and the difference in marketing to women
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights, and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. ...
Managing Marketing: Dealing with the rapidly increasing complexity of the media market
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The importance of understanding culture to stay relevant in a changing world
Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren on the importance of diversity, data and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future ...
Managing Marketing: The importance of an insightful and robust agency search & selection process
Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of ...
Managing Marketing: Reviewing the ANA Advertising Financial Management Conference in San Diego
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The concept of social media for sales in B2B relationships
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The importance of measuring performance in digital marketing
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The increasing role of science in marketing and advertising
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The challenges of marketing and advertising in the financial services category
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial ...
Managing Marketing: The role of innovation, creativity and technology in driving change
Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren on the role of creativity and innovation in driving change through organisations and the importance for organisations to ...
Managing Marketing: The challenges facing the advertising agency business model
Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime of experience as an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in ...
Managing Marketing: Modern publishing and the new opportunities for advertisers
Alexandra Tselios is the founder and publisher of the TheBigSmoke.com.au and here she talks with Darren on the changes in publishing and her approach to content, advertising, publicity and the opportunities for advertisers and their agencies to engage with her audience in a way that ...
Managing Marketing: The business challenges facing marketers and their brands
Mahesh Enjeti, Managing Director of SIA Marketing Counsel discusses with Darren the issues facing marketers today and the important role of brand in not just providing a customer promise or proposition but to define the purpose of the business or organisation for all stakeholders and ...
Managing Marketing: The transformation of Higher Education marketing
Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to ...
Managing Marketing: The media industry, women in media, and the state of the media
Denise Shrivell is the Founder of MediaScope and discusses with Darren the state of the media industry today, the challenges of media technology and her MediaScapes. They also discuss the role of women in media and the role Peggy’s List plays in ensuring women have equal ...
Our Latest Podcast:
Managing Marketing: The Ethics And Challenges Of Zero Net Marketing
James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works with Marketers, Agencies, and Media owners to help them plan a path to net zero by reducing and eliminating carbon emissions related to content creation and media activities ...